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The strategy is relatively simple to understand. Here are the four key steps in the strategy:-

• Step 1 Identify. Identify 100 ideal customers or clients that you’d like to do business with.
• Step 2 Research. Research them so that you have detailed information, not only on the company but the buyer, the one who makes the purchasing decision. The one you actually need to influence.
• Step 3 Communicate. Communicate why you’re worth meeting or at least talking to.
• Step 4 Meeting. One to One meeting (Sales meeting) with your prospective client or customer

Here’s the process:-

1. Start by reading the 100-prospect strategy document.  This will give you a good idea of how you can get the best results from the 100 prospect strategy.
2. After you’ve read the 100-prospect strategy document you then need to read the “step by step guide to creating competition-crushing marketing”.
3. The next step is to create your ‘customer avatar’ or ideal customer profile. This will enable you to pinpoint the hot buttons that really resonate with your prospects. You’ll need to be able to push these ‘hot buttons’ in your sales letters.  This is why we have the 1-2-1 to walk you through this process. You can book your 60 minutes 1-2-1 using the button below.
4. Once we’ve got your ideal customer profile (avatar) nailed, then the next step is to research 100 of them. Our researcher will produce a list for you and populate the spreadsheet for you. You’ll get to review these to make sure they meet your requirements.
5. The next step is to write the sales letters to get your meetings.  We will take the research and the customer profile from the previous steps and produce you a communications package bespoke to you, your business, and the customer profile. Once we’ve completed the communications package we’ll send these to you for approval.
6. Finally, you need to send the sales letters. We don’t recommend email as there’s a high chance that your message will get lost in all the day to day clutter. Old fashioned snail mail is the most successful method for getting the most out of the 100-prospect strategy.

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