Stop Competing On Price And Finally Have The Confidence To Charge Your Worth!
Resources Section.
On this page, you will find the FREE resources that will enable you to finally stop competing on price and have the confidence to charge your worth.
The Elements of Value Pyramid.
The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, our analysis shows, pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth.
This spreadsheet allows you to examine the value you either offer now or propose to offer.
How to use
Are you b2c or b2b use the relevant tab.
1. make a copy of the sheet to be able to edit it.
2. decide what elements of value are important to your consumers
3. each element is based on a score of 10
4. decide what score you would give yourself (the more honest you are the better)
Click the image to get access.
The Value Decoder.
The value decoder is a framework tool to help you determine your product or service’s value. It
provides a framework for you to analyse the components that makeup value and then allows you
to translate that value into the right price for your product or service. The value decoder is not a
formula for you to plug in a few inputs and get the right price, it takes some research and
judgments to use the value decoder, but the end result can have a dramatic impact on your
decisions regarding prices.
Click the image to get access.
Pricing For Success E’book.
About this ebook.
This short ebook will walk you through:-
- The 9 most common ways people fail at price,
- The two elements that link product to price,
- How to set price and how to communicate price rises.
It should only take ten to fifteen minutes to read, however, if you implement the strategies we talk about in this book you can reap enormous rewards. Getting your pricing right is one of the foundation stones of building a successful business.
Click the image to get access.
Marketing Equation Evaluator.
Your marketing needs to inform and persuade your potential purchaser and address the wants and needs of them so that they continue to move through the various decision-making stages of the buyer’s journey (Read my blog on the buyer’s journey here).
To do this your marketing must do 3 things:-
- Grab their attention.
- Facilitate their information gathering & decision-making process.
- Provide a specific, low-risk, easy to take action that helps them make a good decision.
All your marketing must follow this equation: Marketing Success=I+E+E+O. (click here to read my blog on the marketing equation)
- (I) Interrupt… You must interrupt your potential purchasers so that they’ll first notice your message, and then pay attention.
- (E) Engage… Now that you have the attention of your potential purchaser you must quickly engage them by persuasively promising to provide them with vital decision-making information that will solve their major problem, frustration, fear, or concern.
- (E) Educate…Once we’ve interrupted and engaged the potential purchaser we have to give information that allows them to logically understand how and why we solve the problem they’re facing.
- (O) Offer… Always end your marketing message with a compelling offer. Your potential purchaser will not take action unless you ask them to do so, and give them a good reason why they should.
Click the image to get access.
Twelve intensive half-day meetings.
