The Strategic Sales Generator.
“Would Having A Few New Clients/Customers Make A Massive Difference?
Then This Could Be Just What You’re Looking For!
Many small business owners are not looking for thousands of new customers/clients each year, in fact, just a few new clients or customers every month would see them building a very successful business…If this is you then the strategic sales generator is for you so read on…
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So What’s This All About?
For lots of Consultants, Coaches, HR Professionals, Health and Safety Professionals, Virtual Personal Assistants, and IT Consultants they’re not looking for thousands of new clients a year. In fact, when they get too many at once it causes massive problems for them. What they’re really looking for is a sure-fire way of attracting a few new clients/customers every month in a controlled and sustainable way. As a rule, when they get in front of a prospect they’re pretty good at closing them and getting the sale. The problem they have is finding enough prospects to get in front of. This is where our Strategic sales generator comes in.
The strategy is relatively simple to understand. Here are the four key steps in the strategy:-
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- Step 1 Identify. Identify 100 ideal customers or clients that you’d like to do business with.
- Step 2 Research. Research them so that you have detailed information, not only on the company but the buyer, the one who makes the purchasing decision. The one you actually need to influence.
- Step 3 Communicate. Communicate why you’re worth meeting or at least talking to.
- Step 4 Meeting. One to One meeting (Sales meeting) with your prospective client or customer.
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However, the problem we’ve found is that although the strategy works incredibly well. Lots of these busy professionals don’t have the time or the skill set to implement it fully to its maximum advantage. They don’t know how to identify their ideal client, they don’t have the time to build a prospect list and perhaps the biggest problem of all, they don’t know how to write or communicate in a manner that persuades their prospect to contact them.
They miss out on the massive advantages that having a systemized process of getting regular clients/customers would bring them.
So what’s the solution to this problem?
The solution is having someone who you can trust to do it for you. You could, of course, take my strategy and either have a go at implementing it yourself (click here to find out about our DIY solution) or get someone else to do it for you, who is not familiar with the strategy or the persuasion triggers we use on the follow-up sequences. Or you could read on and find out how we can implement this strategy for you and what the process is, and the investment required.
Here’s How We Help!
Identify
The key to a successful prospecting strategy is to know ‘Who’ you’re looking for. We’ll work with you to identify your ideal client or customer. Click on the button to find out more.
Research
After you’ve identified your ideal client we then work with you to produce a bespoke prospect list of 100 ideal customers/clients for you. Click on the button to find out more.
Communications Package
We’ll produce a proven bespoke communications package for you. This comprises of a series of bespoke letters, emails and follow-up scripts designed to get you sales meetings. Click on the button to find out more.
Note: This is not for everyone. If you are in a business where you need 100’s of new customers every month then this is not for you. It’s not for those businesses who can’t identify the types of prospects that are likely to buy their products or services. It’s not for businesses whose primary market is Business to Consumer (B2C). There are other ways for all of these types of businesses to get leads. If this is you then feel free to drop me an email to discuss other ways we can help. info@johnolivant.com
A Success Story.
Here’s how the ‘100 prospect strategy’ worked for one of our clients during the Covid-19 pandemic.
We worked with one of our clients to really hone down who he really wanted to work with and would make ideal clients for him. At the same time, we also helped him understand his unique value proposition, the things that really made him stand out from his competition. These were the things that his ideal prospect list would really value yet no one else in his industry was talking about.
The next stage was to produce a prospect list of 100 people who match the profile of his ideal client. This was completed by our researchers in a few days, a feat that would have taken our client several weeks if not months due to the day to day stuff getting in the way. Whilst the research was going on we produced a series of sales letters designed to get a 1-2-1 meeting (on zoom as it was during covid-19).
Once our client had approved the letters, they were printed and posted out using old fashioned snail mail. The response was not immediate as lots of people were out of the office but he still got 5 replies and 3 meetings and 2 new contracts. One of the contracts was for £900,000 which was worth some £45,000 in profit for him. Not a bad return for a few hundred pounds in investment. The news got even better as when he sent the second letter out he got another 2 meetings.
The great news for him is that he’s still got another 90 prospects to go at on his original list (which will continue to receive communications from him). And now he’s got a proven system of bringing new clients in on tap whenever he needs them.
About working with John:– “The important part of improving your business is not about all the ideas you have or anything you’re GOING to do. The success only comes with DOING. John makes sure that you do what you said you’d do and I believe the stress on accountability in everything that John does, really does make the difference and ensures that your business will be successful”.
What’s the investment required.
When you invest you’ll get the following:-
A 60-minute strategy session where we help you identify your ideal client/customer and hone your ‘USP’. Worth £199
A database of 100 prospects researched for you based on your ideal client. Yours to keep and do with whatever you wish. Worth £299
A series of communications including, sales letters designed to get you the meeting you’ll close, templated emails, and phone scripts. You can use these as many times as you wish for different campaigns for example. Worth £199
Ongoing support for two months from the date of commencement. We’ll provide you with the support necessary to ensure your success with the campaign. Worth £399
All of the above would cost you £1096 if you were to buy them separately, however you can lock in a 45% discount buying them today for a simple one-off payment of Just £699.
Just hit the blue button to get started.
*you are responsible for any postage costs associated with the mailings.
We don’t hold any of your card information on our site and use ‘Stripe’ to process your payments so it’s totally secure.
Can I Just Get The Strategies?
If you want to just buy the 100 prospect strategy from us and implement it either yourself or get others to do it for you then yes this is possible.
The Price Is Just £99.
Click the button below to find out exactly what you get.
Is there a guarantee?
We always back our products with a 100% satisfaction guarantee. And whilst we can not guarantee that you’ll close sales as that’s not in our hands, we can guarantee that:-
- You’ll receive your list of 100 prospects within two weeks of us receiving payment and you having completed the ‘ideal client’ fact-finding sheet. You’ll get to check these for quality and make some changes if necessary.
- You’ll receive the communications package within two weeks of us receiving payment and you having completed the ‘ideal client’ fact-finding sheet.
- If you don’t get any meetings from the mailings of your communications module, we’ll work with you until you do, it’s that simple.
However, you have to do your part with the follow-up sequence and mailings.
“I have already implemented some of the techniques we discussed and guess what they Work !!, now looking at every area of my business with fresh eyes so thanks again John.”
We don’t hold any of your card information on our site and use ‘Stripe’ to process your payments so it’s totally secure.
