USP-Mastery Member Page.

The purpose of this training is to introduce the concept of a Market Dominating Position. If you ask, you’ll find that most small business owners have heard of a USP (Unique Selling Proposition) yet few have ever thought about what the next step is on from the USP. A USP is all about being unique but a Market Dominating Position is all about having the ability to dominate your market.

Here’s what we’re going to cover in this session:-

(Each video is approximately 20 minutes long).

Video One.

• We look at what is a market-dominating position.
• We look at a market-dominating position Vs USP.

Video Two.

• We look at the keys to differentiating your business.
• We look at the first route to separate your business from the competition.

Video Three.

• We look at routes 2 and 3 to separate your business from the competition.
• We look at how to create a secondary market-dominating position.
• We look at how to create a supporting business model.
• We look at how to communicate your MDP to your target market.
• Finally, we’ll give a couple of examples of great market-dominating positions.

Watch the videos here.

It is increasingly difficult for today’s successful business owners to dedicate hours every day to read the business books they need to digest, to keep moving forward. This is why we’ve started our “Done for you”  business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.

The book we’ve selected to go along with this Session is “What Clients Love” By Harry Beckwith. Buy on Amazon

Click the image to read the book summary.