Is Your Website Making Selling Easier, or Harder?

Most sales problems aren’t closing problems; they’re preparation problems.


This quick assessment shows whether your website is doing the four jobs that make selling easy: Pre-qualifying, Pre-informing, Pre-motivating, and predisposing.

  • Instant, plain-English feedback (no tech jargon)

  • Identify your weakest “Pre” so you know what to fix first

  • Reduce price resistance and “we’ll think about it” delays

  • Works for any service business, consultant, or local company

Prefer a printable version? Download the checklist?

Step 1: Answer the questions

Yes / No / Needs Work — no technical knowledge required.

Step 2: Get instant feedback

See where your site helps — and where it creates friction.

Step 3: Fix the weakest Pre first

Small changes here usually make the biggest difference.

What you’ll learn in under 10 minutes

  • Whether your site attracts the right enquiries
  • Whether prospects understand your offer before they speak to you
  • Whether your site creates urgency or encourages delay
  • Whether prospects feel confident choosing you — or default to price

What You’ll Get

When you finish, you’ll know:

  • Whether your site is attracting the right enquiries

  • Whether prospects understand your offer before they speak to you

  • Whether your site creates urgency or encourages delay

  • Whether prospects feel confident choosing you, or default to price

No gimmicks. No hard sell. Just a clear diagnosis, you can act on.

Answer honestly based on your homepage and main service pages. If you’re unsure about a question, choose Needs Work.

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