Your 18K Membership Area E’learning Lessons
This is where you can access all the 18k member only benefits.
Here are the E’learning lessons. Click on the lesson to get access. Note that not all lessons will be available. They become available on a weekly basis.
| Lesson Number | Topic (Click for Access to the Lesson). | Synopsis |
| 1 | Lesson No.01: How to Create a Vision for Your Business. | A vision statement is a broad, inspiring image of the future state a business aspires to reach. It describes without specifying how aspirations will be achieved, or when. It is ambitious, and forward-thinking. It’s not about where the organization is now, it’s about what the organization will be, or aspires to be. |
| 2 | Lesson No.02: How to Live and Breathe the Five-Part Formula. | How the five-step process will impact all areas of your business. How to get used to working with the five-part formula. A review of the five steps and how to set yourself up for success with the program. |
| 3 | Lesson No.03: Make Goal Setting a Part of Your Business. | What are goals and why set them? How is a goal different from a vision? Areas of your business that need goals. What happens when I achieve a goal? The impact of positive thinking. Autosuggestion techniques and exercise and Visualization techniques and exercise. |
| 4 | Lesson No.4: How to Create, Manage and Achieve Your Goals. | The SMART goal setting principle. Examples of SMART goals. When to review and revise goals and a step-by-step goal setting process. |
| 5 | Lesson No.5: How to Optimize Your Office for Success. | The psychological impacts of a clean and organized workspace. The financial benefits of an organized workspace. How to audit your work environment. How to implement small changes in your office that will increase productivity. Making sure that your office is equipped with productivity tools. |
| 6 | Lesson No.6: How to Manage Time to Make More Money. | How you should treat time like money.How to calculate what your time is worth.The five biggest culprits of time theft. Where your time goes in your existing schedule. Strategies to allow you to take control of your schedule. |
| 7 | Lesson No.7: How to Identify Your Target Market | This E-Class officially marks the beginning of Step One of the five-step process, which shows you to how to bring a high number of qualified leads into your business.
Qualified leads are the group of people who are most likely to buy from you – they have a current need, problem or desire that your offering will solve or serve. These people are your target market, or ideal customers. Qualified leads are generally easier to convert into customers, so a high number of qualified leads mean a high conversion rate and, of course, more sales. |
| 8 | Lesson No.8: How to Strengthen Your Marketing Message | How a strong marketing message will supercharge your lead generation. Examples of strong marketing messages. A step-by-step process for developing your unique marketing message. Strategies that will strengthen your existing marketing message. How to test and measure the strength of your message. How to be consistent with your strong marketing message. |
| 9 | Lesson No.9: How to Generate More Leads with Less Effort Right Now. | The current status of lead generation in your company. The purpose of lead tracking and management systems. Types of lead tracking and lead management systems.How to set up a lead tracking and or management system. Qualified lead generation. How to get more results from your existing strategies. |
| 10 | Lesson No.10: How to Create Marketing Materials that Work. | The marketing materials you really need – and the ones you don’t. The mistakes you might be making now. The elements each piece of marketing collateral should have. What you need to know about the design of your materials. What you need to know about testing, measuring and making mistakes. |
| 11 | Lesson No.11: How to Craft Powerful Offers. | The elements that make an offer ‘powerful’. A step-by-step process for creating a powerful offer. Types of powerful offers. Examples of powerful offers and testing and measuring your powerful offers. |
| 12 | Lesson No.12: How to Write Headlines That Stop Them in Their Tracks. | The role of strong headlines in all of your marketing materials. Headlines as emotional motivators. How to create strong headlines for your audience. Examples of strong headlines. Headline templates and testing and measuring headlines. |
| 13 | Lesson No.13: Marketing Materials – Ads | Types of advertising. Print advertising for lead generation. Steps to creating effective (and inexpensive!) print and classified ads. Testing and measuring your ads and examples of effective ads. |
| 14 | Lesson No.14: How to Be a Better Copywriter | Copywriting myths. Tips for triggering emotions and hitting hot buttons. Strategies for improving copywriting. Persuasion techniques for marketing materials and examples of effective copy. |
| 15 | Lesson No.15:How to Increase Your Conversion Rate. | How your conversion rate impacts the bottom line. How to measure your conversion rate. How to evaluate your conversion rate. How trust and qualified lead generation impacts conversion rates and strategies for improving your conversion rate. |
| 16 | Lesson No.16:How to Calculate and Lower the Cost of Your Customers. | The financial impact of repeat business. How to figure out the average number of transactions of your business. How to calculate your average customer acquisition cost. The lifetime value of your customers. The 80/20 rule and letting some customers go and how you can lower the cost of your customers to boost profits. |
| 17 | Lesson No.17:How to Add Value to Your Business. | How your average dollar sale impacts the bottom line of your business. How to calculate and monitor your average sale value.How to train your staff to increase your average sale value.Other strategies for increasing your average sale value. |
| 18 | Lesson No.18:How to Increase Profit Tomorrow. | The impact profit margins have on the bottom line. How to calculate your current profit margins. The current status of margins in your company. The factors that influence profit margins and the three ways to increase profit margins. |
| 19 | Lesson No.19: Success Story – How Clarity Day Spa Tripled Their Leads with Half the Effort. | Clarity Day Spa is a medium-sized, full service salon and spa that is well established in the community. The business had been in operation for nearly ten years, and had expanded to offer full spa service two years ago. Find out how they increased their success. |
| 20 | Lesson No.20: How to Write Sales Letters. | Sales letters as lead generation tools.How to write a sales letter that generates responses.Customer engagement strategies and types of sales letters. |
| 21 | Lesson No.21: Marketing Materials: Direct Mail. | What is a direct mail campaign? How to create a direct mail campaign that gets results. How to create a highly targeted list. How to design a direct mail piece that gets noticed and how to test and measure your direct mail campaign. |
| 22 | Lesson No.22: Marketing Materials: Website. | How to create a website that is user-friendly. Why your site may need to be redesigned or updated.The benefits of using a firm to build your site. A step-by-step process for creating a website and how to optimize your site for search engines. |
| 23 | Lesson No.23: How to Test and Measure Your Results. | How testing and measuring relates to your bottom line and business growth. How to test and measure on a small scale before you go big. How to track responses on your marketing campaign. How to split-test your marketing.How to evaluate your results and make decisions and campaign rate of return and break-even analyses. |
| 24 | Lesson No.24:How To Get Powerful Testimonials. | How testimonials boost conversions. How asking for testimonials can boost repeat business. Types of testimonials. How to get testimonials for your business and what makes testimonial ‘good’ or credible. |
| 25 | Lesson No.25: How to Use Testimonials Strategically. | Why testimonials need to be used strategically. How to choose the right testimonials. Where to use testimonials in your business. How to make the most of your testimonials. |
| 26 | Lesson No.26: How to Streamline Your Sales Process. | Sales 101: the step-by-step process. Overcoming objections. Strengthening your close. Up-selling, down-selling and cross-selling. What makes a good salesperson?. Eight tips for streamlining your sales process. |
| 27 | Lesson No.27: How to Offer a Strong Guarantee. | The relationship between risk reversal and conversions. How to use guarantees in your business. How to handle returns and claims and a step-by-step process for creating guarantees. |
| 28 | Lesson No.28: How to Write Scripts that Increase Sales. | Why you need to script all areas of your business. Why your current scripts may not be working. Types of scripts. How to keep your scripts organized and a step-by-step process for creating scripts. |
| 29 | Lesson No.29: How Staff Training and Development Will Make You More Money. | How a strong, happy team equals more money. How to create a training program for new and existing employees. The tools you will need to train new staff. How to establish an employee retention program. |
| 30 | Lesson No.30: How Sprint Computers Fired their Difficult Customers and Made More Money. | Case Study: Note. The real names of the people and businesses in this success story have been changed to protect the privacy of those involved. All the problems, strategies and details are based on true events. |
| 31 | Lesson No.31: How to Make Telemarketing Work for You. | What is telemarketing? How your business uses telemarketing on daily basis. How to use the telemarketing process for incoming and outgoing calls. How to write an effective telemarketing script. Strategies for effective telemarketing |
| 32 | Lesson No.32: How to Generate Leads Through Referrals. | Why referrals are a low cost lead generation strategy. Why referred customers are ideal customers. How to create a referral strategy in your business. Referral sources and some active and passive referral strategies. |
| 33 | Lesson No.33: How to Plan and Execute Profitable Promotions. | Why you need to promote and market your business. Types of promotions. How to create a promotional plan for your business. Low-cost ways to promote your business. |
| 34 | Lesson No.34: How to Write Press Releases. | The components of an effective press release. How to decide if your news is of interest to the media. How to write a press release. How to send a press release and the most common mistakes to avoid. |
| 35 | Lesson No.35: How to Focus on Your Ideal Customers. | The 80/20 rule in your business. How to figure out who your ideal customers are. How to figure out what your ideal customers want. The four types of customers you need to fire and how to handle (and fire!) difficult customers. |
| 36 | Lesson No.36: How to Increase Your Repeat Business. | A review of the cost of your customers. The factors that impact repeat business volume. A step-by-step process for boosting your repeat business. Strategies you can implement to boost your repeat business. |
| 37 | Lesson No.37: How to Create a Customer Loyalty Program that Runs Itself. | The purpose of customer loyalty programs in your business. The psychology behind customer loyalty programs. How to create a low-cost, low-maintenance program for your business. Types of customer loyalty programs. |
| 38 | Lesson No.38: Marketing Materials – Newsletters. | Why you should send newsletters. How to write an effective newsletter. Content ideas for effective newsletters and how to distribute your newsletters. |
| 39 | Lesson No.39: Marketing Materials – Brochures. | The role of brochures within your marketing collateral. The types of brochures you need in your business. How to create an effective brochure that delivers results and how to design a brochure that will get noticed. |
| 40 | Lesson No.40: Marketing Materials – Business Cards. | What your business card says about you and your business. How to create business cards that get read and kept. Ideas for memorable and keep-able cards and mistakes to avoid when creating your cards. |
| 41 | Lesson No.41: How to Start Marketing Your Business Online. | Why every business should be marketing themselves online. Internet marketing strategies for every business. An overview of online advertising, and how to get started. How to start publishing and promoting your intellectual capital online. Common mistakes to avoid when starting an online marketing campaign. |
| 42 | Lesson No.42: How to Recruit Million Dollar People. | How to figure out who your dream employee is. How to advertise the job opening you have available. How to screen job applications. How to interview potential candidates. How to conduct reference checks and make job offers. |
| 43 | Lesson No.43: How to Make Widgets a Part of Your Business. | What are widgets and how can they help your business? How to increase your average sale value with widgets. Types of widgets. How to create profitable widgets in your business. How to price your widgets. |
| 44 | Lesson No.44: How to Write Ads that Sell. | When you need to place an ad that sells. The components of a successful sales ad. Test and measuring your ad copy. Low-cost advertising that drives sales. How to create effective Yellow Page and directory advertising. |
| 45 | Lesson No.45: How to Establish a Host Beneficiary Relationship. | How a host beneficiary relationship can help your business. The scenarios in which a host beneficiary relationship can help your business. How to set up a host beneficiary relationship and key tips and hints for setting up host beneficiary relationships. |
| 46 | Lesson No.46: How to Take Internet Marketing to the Next Level. | How to test and measure your online marketing efforts. Eight metrics to track and measure. How to improve your linking strategy and how to start marketing using social media. |
| 47 | Lesson No.47: How to Increase Your Margins. | How to boost your margins by adjusting your pricing strategy. How your prices affect your business beyond the bottom line. How to develop a pricing strategy for your business. Types of pricing strategies and how to test and measure your pricing strategy. |
| 48 | Lesson No.48: How to Stop Discounting and Increase Sales. | The purpose of discounting in your business. How discounting can hurt your bottom line. How to discount and still make money. When and how to discount. Checking in on costs and revenues. |
| 49 | Lesson No.49: How to Systemize Your Business. | Why systemize your business? The benefits of business systems. How to take stock of your existing – or lack of – systems. Seven areas of your business you need to systemize and how to create and implement new systems. |
| 50 | Lesson No.50: How to Reduce Costs and Increase Revenues. | Why every small business needs a cost management strategy. The relationship between sales and costs. Types of costs. How to get a handle on your expenses and create a budget and how to reduce spending in your business. |
| 51 | Lesson No.51: How to Increase Profits through Team Building. | How to make your vision statement a corporate culture statement. The role your team leaders play in your business. How to create effective communication channels. How to make team meetings more productive. How to use motivators and incentives to drive your team. |
| 52 | Lesson No.52: Success Story: How XXX Tripled Their Profits in a year | Case Study: The real names of the people and businesses in this success story have been changed to protect the privacy of those involved. All the problems, strategies and details are based on true events. |
Twelve intensive half-day meetings.
