Introduction. Harry Beckwith is the best selling author of ‘Selling The Invisible’ and ‘The Invisible Touch’, like all of his books these are marketing classics, and although they were written nearly 20 years ago, these books and this one are as relevant today as...

Summary In this seminal text on negotiation, Ury and Fisher present four principles to achieving effective negotiation, including: - separating people from the problem,  focusing on interests rather than positions,  generating a variety of options before settling on...

The Paradox of Choice - Why More is Less - by Barry Schwartz:  Buy on Amazon We are faced with many options or decisions in our lives.  This book will change the way you look at them. We feel worse when we have too many options. With limitless choice, we produce...

This is a great read for anyone who is interested in psychology and processes of thought. Thinking Fast and Slow by Daniel Kahneman analyses two modes of thought; “System 1” is fast, instinctive and emotional; “System 2” is slower, more deliberative, and more logical.

It examines emotional thought versus more logical thought and will literally change the way you think.

The Main Idea of this book is that Price is never one-size-fits-all. If you think that way, you’re leaving money on the table in the form of hidden profits you can and should access to grow your business. Instead of looking for the “perfect” price where consumer demand is optimized and your profits are maximized, try a more multi-dimensional approach instead.

Buy On Amazon The 10X Rule by Grant Cardone in a Nutshell Cardone say’s the secret to extraordinary success is to put in 10 times the relevant effort than most people, and to condition your mind for the success. You also have to recognize that with the increased...

In 1926, George Samuel Clason published a series of pamphlets written in parables that were in the ancient city of Babylon. The book became known as The Richest Man in Babylon and has become a classic in financial literature. When I first read this book I was blown away by the simplicity of the story and by the tried-and-true lessons it presented for accumulating wealth.

In Decision Traps, the authors revealed that most decision makers commit some kind of error with pretty much every decision they make. They explore the components of these errors and the steps to rectify common mistakes in decisions making. The authors drill into the key characteristics of decision making that is easily recognisable and learnable from.

The Goal is a very compelling novel. A novel, yep a novel, who ever heard of a novel about a production plant? Well, Eli has made the production managers have quite an epiphany. In one book he might have changed the whole world of cost accounting. Eli approached the production world with a common sense view. Using just one goal, making money, he referenced every activity to it. Eli said, “I view science as nothing more than an understanding of the way the world is and why it is that way.”

Our character, basically, is a composite of our habits. Because they are consistent, often unconscious patterns, habits constantly express our character and produce our effectiveness – or our in effectiveness. In the words of Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

This is a highly readable, quite enjoyable, and very insightful book about all aspects of service marketing. Harry Beckwith is the founder of a marketing and advertising company located in Minneapolis, and has advised several Fortune 500 companies, as well as many small and medium-sized service-oriented businesses.

Getting Things Done by David Allen is arguable the world’s most well-known book on productivity. The lessons in this book should be considered essential reading for anyone looking to pursue a more productive lifestyle. Normally when I write a book summary

Buy on Amazon I have long been an advocate of ‘One task at a time’ and envied people who could multitask and seemed to do it well. That was until I read a book by Dave Crenshaw called ‘The Myth of Multitasking – How doing it all gets nothing done’  The book has the...

The high-tech marketing guru (and principle of The Chasm Group marketing consultants), Geoffrey Moore offers time tested insights into the problems and dangers facing growing technology and software companies a blueprint for survival. This classic book (first published in 1991) is widely accepted as “the bible for bringing cutting-edge products to progressively larger markets.

What if you could completely eliminate your competition from your customers’ consideration — would you do it? Of course, you would. These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it?

A business school can’t teach you how to be street-smart. You have to go out and get experience for yourself in the business world to start developing the ability to make the most of your business strengths.Business is a competition, and any high-level, sophisticated competition is played more in the head than it is in the office.

Dig Your Well Before You’re Thirsty is packed with anecdotes of American icons, from Billy Graham to Muhammad Ali. Comprising short chapters, this quick, entertaining classic offers a wealth of practical, applicable information on how to build a strong personal network.

Goleman discusses the importance of focus and attention in a person’s daily life. Anyone who aspires to be a high achiever or in a position of leadership, whether in business, education, the arts, or sports, can benefit from the information found in this book.

Ask people to think about who stops them from accomplishing the things they want. It’s always entertaining to listen to them explain how their parents, spouses, children, colleagues, bosses — you name it — prevent them from reaching their goals.These perceived obstacles are simply excuses

Everyone, and I mean everyone can learn something from How to Win Friends & Influence People. The Principles in the book are simple, but something a lot of us fail to use or remember.

The power of Habit. Why we do what we do in life and business. By Charles Duhigg Buy Here on Amazon. Written by Charles Duhigg, the  2012 New York Times bestseller The Power of Habit boasts a ubiquity on recommended book lists that few works from the past few years...

This book is a cornerstone of the self-help genre and is chock-full of big ideas that can empower you to create a happier, more successful life.

In the 80/20 Manager, Koch applies the 80/20 principle to business and show how, by focusing on the key issues, asking the right questions and finding the right connections, we can be much more efficient and effective by, to put it quite simply doing less.

There are leaders and there are those who lead. Start With Why is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. The more organisations and people who learn to also start with WHY.

The Magic of Thinking Big contains the secrets to getting the most out of your job, your marriage and family life. The book illustrates how you don’t need to be incredibly intelligent or unique to have the success you want.

SPIN selling was published in 1988, and at that time it was considered to be the most heavily researched book on sales ever created. The research was compiled over 12 years and 35,000 sales calls, and 1 million dollars in research.

great companies have, for the most part, always been great, while a vast majority of good companies remain just that: good, but not great. What could merely good companies do to become great, to turn long-term weakness into long-term supremacy?

Ries and Trout explain that the concept of positioning applies to products in a broad sense. Services, tourist destinations, countries, and even careers can benefit from a well-developed positioning strategy.

The Direct Mail Solution dissects the process of creating a campaign and places it under the microscope. If you’re serious about nailing your next mailing and want to grow your business, then this book is a must read. Click the link to get your copy.

Jeffrey Gitomer is one of the top authors in the world when it comes to sales training and personal development. Yes Attitude has been a classic on my bookshelf

The simple fact is that businesses can plateau, or stagnate.. Without the owners or key persons realising it. The purpose of “The sticking point solution” is to help entrepreneurs.

Think and Grow Rich has sold over 70 million copies since its publication, and has been ranked the sixth best selling business paperback of the last 70 years.

The nice thing about this book is not just the critical principles that it espouses, but also that it is highly readable. Dr Cialdini took jobs such as waiting table in order to study the ‘pros’ in the field.

Delivering Happiness A Path to Profits, Passion and Purpose. By Tony Hsieh Buy Here on Amazon In Delivering Happiness, Tony Hsieh uses personal stories to recount his journey to becoming CEO of Zappos.com. He also shares insights on why you should have a passion for...

Trust me, I’m Lying, Confessions of a Media Manipulator. BY: RYAN HOLIDAY Buy on Amazon. Trust Me I’m Lying is an eye opening book about how the modern media operates, the economics that drive it and how the system can be manipulated. Author Ryan Holiday details how...

The Tipping Point How little things can make a big difference. By Malcolm Gladwell Buy on Amazon The Tipping Point is the “biography of an idea,” that a good way to think of any number of [any] mysterious changes that mark everyday life is to think of them as...

The E’Myth Why most small businesses don’t work and What to Do about it. In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.  Buy The E'Myth Revisited:...