In this session, We look at how your copy, and how to write copy that sells:-

Copywriting is one of the essential elements of effective marketing. In this session, we’ll explore the Art of Copy. Whether you are going to have a go at writing it yourself or employing somebody else to do it, you need to know what makes good copy and how you can identify it.

• We look at where your sales message is.
• We look at the 10 questions to help you profile your suspect.
• We look at the six issues you need to address to get started.
• We look at the 9 rules to writing great copy.

Watch the video here.

It is increasingly difficult for today’s successful business owner to dedicate hours every day to read the business books they need to, to keep moving forward. This is why we’ve started our “Done for you”  business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.

The book we’ve selected to go along with this Session is:- Joe Calloway “Becoming a category of one” How extraordinary companies transcend commodity and defy comparison.  Buy on Amazon.

Click the Image to read the book summary. 

Commitment Form

Click on the image to access the commitment form. Remember that the commitment form is about holding yourself accountable. You’re going to make a commitment to get something done before the next session. This doesn’t have to be a big thing but it does have to be something that moves your business forward. Progress is often made in baby steps rather than large strides.

Once you hit submit on the form you will receive an email which will contain a PDF listing your commitment/s. I would recommend printing this out and signing it. Then place somewhere you will see it on a regular basis to remind yourself of the commitment you made.