The Myth of Multitasking (Book Summary)

The Myth of Multitasking (Book Summary)

Buy on Amazon I have long been an advocate of ‘One task at a time’ and envied people who could multitask and seemed to do it well. That was until I read a book by Dave Crenshaw called ‘The Myth of Multitasking – How doing it all gets nothing done’  The book has the...
Becoming A Category Of One

Becoming A Category Of One

Buy on Amazon. Becoming a Category of One (Book Summary). What if you could completely eliminate your competition from your customers’ consideration — would you do it? Of course, you would. These days, so many companies strive to fit into a niche that they must elbow...