E-Class #10: How to Create Marketing Materials that Work
Your marketing materials are an extension of you and your company.
How are yours working?
You can have a lot of fun creating marketing materials for your business. It’s an opportunity to work on a project that isn’t a spreadsheet, or a graph or an order form. You can really get creative!
In this E-Class we will cover:
- The marketing materials you really need – and the ones you don’t
- The mistakes you might be making now
- The elements each piece of marketing collateral should have
- What you need to know about the design of your materials
- What you need to know about testing, measuring and making mistakes
Download a PDF of this e’class here. E-Class 10 How to Create Marketing Materials that Work.
Download the Conversion equation evaluator. The purpose of this marketing tool is to assess how well your marketing is working. Simply take a piece of your marketing and score it using the evaluator. (Click Here to access).
It is increasingly difficult for today’s successful business owner to dedicate hours every day to read the business books they need to, to keep moving forward. This is why we’ve started our “Done for you” business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.
The book we’ve selected to go along with this E’class is:- Joe Calloway “Becoming a Category of One”. Click the Image to read the book summary.
What if you could completely eliminate your competition from your customers’ consideration — would you do it? Of course, you would. These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it?
Twelve intensive half-day meetings.
