Headlines That Get Your Copy Read.

Headlines are the most crucial part of your content. The famous advertising genius, David Ogilvy, knew that headlines are the most important element of your copy. He famously said:- “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What he is saying is that you should spend extra time and thought considering your headlines. Let’s not forget the importance of having a headline at all. A more recent study shows that headlines are still supremely important. In fact, the MarketingSherpa 2011 Landing Page Optimization Benchmark Report states that headline copy is one of the top 5 most impactful elements for lead generation. However it is one of the most difficult things to get right.

How to Write a Good Headline – 5 Tips to a Perfect Headline:-

It’s not good enough to just include headlines in your content. You’ll want to write good headlines that draws in readers. Here are 5 tips to write fantastic headlines that WORK:

1) Make your headline value-centric. Being value-centric means that the central message of the headline is about the benefit/value your reader will get by reading more. Be straight-forward and upfront about what the viewer will get by reading more or performing an action. Speaking of actions though, you want to avoid an action-centric headline. That’s where you make the headline about an action you want the reader to take.

Here’s an example of a good value-centric headline: “Get 20% Off Your Purchase from Fun Store.” Here’s an example of a bad action-centric headline: “Sign-Up Today for My Newsletter.”

2) Be specific. Do 9.5 out of 10 dentists actually recommend your product? Then say it with that specificity. Don’t just say “dentist recommended” when you know the details. Avoid using vague words like “world-leader” or “best in town.” First of all, your readers “lie gauge” is going off the chart. Second of all, they really have no idea what you actually mean. By being specific about your accomplishments, people can begin to trust your statements. It’s just more credible to know that 95% of consumers agree your product is above average.

3) The headline should summarize the content to follow. This should be a given. The headline must indicate what the following body copy will be about. It doesn’t make sense to tell someone that you’ve got prices that are on average 20% lower than your competition… Then continue on to talk about how pretty your widgets are. Expand on your original statement.

4) Be compelling. We’ve all seen headlines that say something like “About Us” and that’s it. While that may describe accurately what the page is about, it’s not very compelling. Give the reader something to get curious about. For example “About John’s Hardware – Where We Started and Where We’re Headed.” That headline might not win any awards, but at least there’s an element of interest (the reader would be asking “where are they going?”).

One thing you should understand is that “compelling” isn’t the same as “clever.” Don’t be clever. Using puns, alliteration, metaphors or off-putting language has been shown to hurt more than help. So many supposedly clever headlines fall flat. So just avoid it.

5) Use sub-headlines. Surprisingly enough, this is one tip that is rarely communicated or implemented. Use a sub-headline to bring more detail, clarity, and purpose to your original headline. Especially at the beginning of your content. It’s also effective to use 3rd and 4th level headlines throughout the rest of your content. You can use headlines to break up the thought segments and concepts. You can see, even on this blog article, there’s a: main headline, sub-headline, and another sub-sub-headline further down the page. This is designed to help you read the document and naturally section readable pieces.

This is why we’ve put together over 170 headlines for you to swipe and deploy.

The Secret of Making People Like You (happy, sad, excited etc)
A Little Mistake That Cost A Farmer $3,000 A Year
Advice To Wives Whose Husbands Don’t Save Money — By A Wife
How To Get Your Cooking Bragged About
Are You Ever Tongue-Tied At A Party?
How A New Discovery Made A Plain Girl Beautiful
The Most Important Bible News In 340 Years
Free! Our Latest Opinion On Any 3 Of 1,200 Widely Held Stocks
Who Else Wants A Screen Star Figure?
Do You Make These Mistakes In English?
At 60 Miles An Hour The Loudest Noise In This New Rolls-Royce Comes From The Electric Clock
Hands That Look Lovelier In 24 Hours — Or Your Money Back
You Can Laugh At Money Worries — If You Follow This Simple Plan
Why Some People Almost Always Make Money In The Stock Market
When Doctors ‘Feel Rotten’ This Is What They Do
It Seems Incredible That You Can Offer These Signed Original Etchings — For Only $5 Each.
Five Familiar Skin Troubles — Which Do You Want To Overcome?
Which of These $2.50 to $5 Best Sellers Do You Want — For Only $1 Each?
Who Ever Heard Of A Woman Losing Weight — And Enjoying Delicious Meals At The Same Time?
How I Improved My Memory In One Evening
Discover the Fortune That Lies Hidden In Your Salary
Doctors Prove Two Out Of Three Women Can Have More Beautiful Skin In 14 Days
How I Made A Fortune With A ‘Fool Idea’
How Often Do You Hear Yourself Saying: ‘No, I Haven’t Read It: I’ve Been Meaning To!’
Thousands Have This Priceless Gift — But Never Discover It!
Whose Fault Is It When Children Disobey?
How A ‘Fool Stunt’ Made Me A Star Salesman
Do You Have These Symptoms Of Nerve Exhaustion?
A Challenge To Women Who Would Never Dream Of Serving Margarine
Do You Have A ‘Worry’ Stock?
How A New Kind Of Clay Improved My Complexion In 30 Minutes
161 New Ways To A Man’s Heart — In This Fascinating Book For Cooks
Profits That Lie Hidden In Your Farm
Is The Life Of A Child Worth $1 To You?
Everywhere Women Are Raving About This Amazing New Shampoo!
Do You Do Any Of These Ten Embarrassing Things?
Six Types Of Investors — Which Group Are You In?
How To Take Out Stains… Use (Product Name) And Follow These Easy Directions.
Today… Add $10,000 To Your Estate — For The Price Of A New Hat.
Does Your Child Ever Embarrass You?
The Biggest Problems You’ll Have With Most Plumbers…And How Mr. Burrows Overcomes Them All.
How To Give Your Children Extra Iron — These Three Delicious Ways
To People Who Want To Write — But Can’t Get Started.
Revolutionary New Kind Of Drain Opener Invented; Unclogs Drains In 1 Second.
Our Employee Screening Test Is So Stringent That 71% Of Applicants Flunk The First Time. And 54% Never Pass. (Guess Who You’re Hiring When You Hire Temps From Our Competitors.).
Percentage Of CNE Candidates Who Certify Before The End Of The Program – Us: 96% Them: 21% (We’re A Little Bit Higher.).
They Laughed When I Sat Down At The Piano — But When I Started To Play!
Is Dry Skin Making You Look Older Than You Should? Touch These 5 Spots And Find Out .
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Who Else Wants Lighter Cake — In Half The Mixing Time?
Companies Who Only Want Their Ruggedized Computer To Last 5 To 8 Months Should Buy Cheap, Low-End Systems. The Other 99% May Want To Consider Investing A Little Extra Money In DCI’s Pro Server.
Pierced By 301 Nails… Retains Full Air Pressure.
No More Back-Breaking Garden Chores For Me — Yet Ours Is Now The Showplace Of the Neighborhood.
Do You Really Want The Lowest Bidding Temp Agency To Provide Employees For Your Million Dollar Project?
How Much Is ‘Worker Tension’ Costing Your Company?
To Men Who Want To Quit Work Someday.
1,172 Credit Union Specific Forms In Stock ALL The Time. Other Companies, Unexplainably, Have Zero.
Buy No Desk — Until You’ve Seen This Sensation Of The Business Show.
Crummy CD’s: $8.95. CD’s You Actually Want: $9.95. If You Like This Pricing Schedule, We Invite You To Shop Across The Street At CD Warehouse.
‘I Lost my Bulges… And Saved Money Too’.
Why (Brand Name) Bulbs Give More Light This Year.
Right And Wrong Farming Methods — And Little Pointers That Will Increase Your Profits.
New Cake-Improver Gets You Compliments Galore!
Imagine Me… Holding An Audience Spellbound For 30 Minutes!
How To Do Your Christmas Shopping In 5 Minutes.
Protect Yourself From Being BURNED By IT Candidates Who Over-Represent Their Skill Level.
Now Any Auto Repair Job Can Be ‘Duck Soup’ For You.
Can You Spot These 7 Common Decorating Sins?
It’s A Shame For You Not To Make Good Money –When These Men Do It So Easily.
You Never Saw Such Letters As Harry And I Got About Our Pears.
Thousands Now Play Who Never Thought They Could.
Great New Discovery Kills Kitchen Odors Quick! — Makes Indoor Air ‘Country-Fresh’.
Make This 1-Minute Test — Of An Amazing New Kind Of Shaving Cream.
How A Strange Accident Saved Me From Baldness.
Men Who ‘Know It All’ Are Not Invited To Read This Page.
For the Woman Who Is Older Than She Looks.
Pop Quiz: Is It Worth An Extra $315 a Month To Put Your Out Of Town Executives In A Fully Furnished, Well-Equipped 1,250-Square Foot Apartment Instead Of A Stripped-Down 230-Square Foot Sardine Can Of A Hotel Room?
Check The Kind Of Body You Want.
Play Guitar In 7 Days Or Your Money Back.
Here’s A Quick Way To Break Up A Cold.
Nobody Should Be Allowed To Have Anything To Do With Advertising Until They’ve Read This Book At Least 7 Times.
Last Saturday We Were Robbed. Where The Hell Were The Police?
If You Were Given $200,000 To Spend, Isn’t This The Kind Of (type of product) You Would Build?
Last Friday…Was I Scared! My Boss Almost Fired Me!
76 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago. After A Back Injury At Your Company, If You Take The Wrong Action In The First 45 Minutes You Could Have Dramatically Higher Costs, Significantly Longer Recovery Times, and Frustrations You Wouldn’t Believe.
Don’t Let Athlete’s Foot ‘Lay You Up’.
Are They Be Promoted Right Over Your Head?
This Horse Paid My Daughter’s Way Through College.
A Wonderful Two Years’ Trip At Full Pay — But Only Men With Imagination Can Take It.
What Everybody Ought To Know About This Stock And Bond Business.
Money-Saving Bargains From America’s Oldest Diamond Discount House.
Former Barber Earns $8,000 In Four Months As Real Estate Specialist.
Free Book — Tells You Twelve Secrets Of Better Lawn Care.
Greatest Gold-Mine of Easy ‘Things To Make’ Ever Crammed Into One Book.
How To Get Your Children Stuck Into A Book Instead Of Glued To The Television.Now! Own Florida Land This Easy Way… $10 Down And $10 A Month. Take Any Three Of These Kitchen Appliances — For Only $8.95 (Values Up To $15.45).
A Hog Can Cross The Country Without Changing Trains — But You Can’t!.
One Place Setting Free For Every Three You Buy!
The Common Meat That Can Kill You If You Cook It In A Microwave.
The 10 Habits That Keep People Poor And The 12 That Can Make You Rich.
The #1 Most Common Goof In Buying A House.
How To Avoid A Speeding Ticket Without Slowing Down.
Own A Gold MasterCard? A Premier Visa? Not After You Read This, You Won’t!
The Best Color To Paint Your House For Faster Sale.
If Your Pharmacist Goofs, You Could Be Dead. How To Protect Yourself–Takes Just 3 Seconds.
7 Fast Ways To Stop A Headache…Without Drugs.
The Only Honest Profession That Pays $50,000 to $100,000 To 3-Star Klutzes Who Can’t Sell And Won’t Wear A Suit.
“More Than 174 of The Greatest, Most Money-Making Headlines of All Time.”
Major Diet Plans: Which Ones Actually Work…And Which Ones Are Guaranteed To Torture You, Cost A Fortune, And Leave You Fatter.
The Average Hospital Bill Has $600 In Phony Charges. Take These 10 Defensive Measures, And You’ll Save Way More Than $600.
How $25 A Month Could Save You Nearly $60,000 On Your Home.
Save $115,000 On An Average Mortgage By Borrowing More Money… At A Worse Interest Rate!
Three Fairy Tales You’ll Hear From Brokers… Even Honest Ones.
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The IRS Automatically Sends Out Millions Of Notices Demanding More Money Each Year. Not One Person In A Hundred Knows How To Answer Them. But You’ll Know What To Say–Word For Word!
16 Overlooked Deductions For Salaried Executives.
The Most Common Tax Mistake (You’re Probably Making It Now).
How To Make Your Safe Deposit Box In The Bank Invisible To The IRS, Creditors, The State, And Other Snoopers.
Mess Up Your Tax Return? Here’s 4 Excuses That Work With The IRS… And 3 That Don’t.
The 13 Biggest Mistakes You Could Make As The Parent Of A Teen.
The 4 Grim Facts Of Life About Lawsuits: Don’t Go Into Business Until You Memorize Them.
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Save Money By Knowing How Supermarkets Trick You Into Buying Higher Priced Items.
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The Big Hairy Secret That Big-Name Brokerage Houses Don’t Want You To Know About Their Mutual Fund Selection Process (Hint: They Don’t Have A Process).
Here’s What To Expect From A Facility Designed Specifically For Business Executives (You’d Be Lucky To Have It This Good Back Home.).
The Three Most Dangerous Words You Could Say To Your Doctor During Diagnosis: “You’re The Expert.”
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What Never To Drink On An Airplane.
What The Eye Surgeons Don’t Want You To Know.
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How To Leave Cash To Your Heirs And Guarantee They Don’t Squander Your Legacy.
What Nobody Ever Tells You About X.