Next Level Business Coaching Session No.8
How To Create A Market Dominating Position!
The purpose of this session is to introduce the concept of a Market Dominating Position. If you ask, you’ll find that most small business owners have heard of a USP (Unique Selling Proposition) yet few have ever thought about what the next step is on from the USP. A USP is all about being unique but a Market Dominating Position is all about having the ability to dominate your market.
Here’s what we’re going to cover in this session:-
(Each video is approximately 20 minutes long).
Video One.
- We look at what is a market-dominating position.
- We look at a market-dominating position Vs USP.
Video Two.
- We look at the keys to differentiating your business.
- We look at the first route to separate your business from the competition.
Video Three.
- We look at routes 2 and 3 to separate your business from the competition.
- We look at how to create a secondary market-dominating position.
- We look at how to create a supporting business model.
- We look at how to communicate your MDP to your target market.
- Finally, we’ll give a couple of examples of great market-dominating positions.
Watch the videos here.
We’ve also got a couple of bonus downloads for you with this session:-
- Download our step-by-step strategy for identifying your Niche in six easy steps.
- Perform a SWOT Analysis against you and two of your competitors.
- Download our creating an MDP Checklist.
Business Book Summary (What Clients Love).
It is increasingly difficult for today’s successful business owners to dedicate hours every day to read the business books they need to digest, to keep moving forward. This is why we’ve started our “Done for you” business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.
The book we’ve selected to go along with this Session is “What Clients Love” By Harry Beckwith. Buy on Amazon
Click the image to read the book summary.
Commitment Form
Click on the image to access the commitment form. Remember that the commitment form is about holding yourself accountable. You’re going to make a commitment to get something done before the next session. This doesn’t have to be a big thing but it does have to be something that moves your business forward.
Once you hit submit on the form you will receive an email which will contain a PDF listing your commitment/s. I would recommend printing this out and signing it. Then place somewhere you will see it on a regular basis to remind yourself of the commitment you made.
Twelve intensive half-day meetings.
