“How to stop competing on Price and finally have the confidence to charge your worth”. Ebook.

It’s a sad fact that many sole traders and small businesses end up in the vicious cycle of constantly competing on price, they don’t want to, but don’t know how to stop.  They’re constantly afraid that if they raise their prices they will lose their competitive edge. The purpose of this little book is to show these sole traders and small business owners that there is a way to break this vicious cycle.

We’ll start by looking at the fundamental marketing principles and why most businesses end up competing on price in the first place. We’ll look at the ‘marketing equation’ that will get you to stop competing on price. We’re going to teach you a system for marketing your business to a point where it becomes instantly obvious to your prospects that they will be an idiot to do business with anyone other than you at any time anywhere, or at any price.

   “The Step-by-step guide to ending the discounting madness”. Strategy Guide.

The problem with most businesses is that they discount without a strategy and this hits the bottom line. Discounting is often an ineffective strategy because it offers too little – if any – return on investment. It also draws discount customers who may never actually pay full price – an unprofitable customer. This step-by-step guide walks you through the process of ending the discount madness.

Pricing Success Ebook.

In this short Ebook we want to look at how to set your own prices for maximum advantage.
We’ll look at:-

• The 9 most common ways people fail at price,
• The two elements that link product to price,
• How to set price and how to communicate price rises.

In your business you make many decisions, from what you’re going to sell, who you’re going to sell to, where are you going to sell it, but perhaps the most important decision you make is on price. Because decisions you make on price and how you present that price, affects nearly everything in your business. Think about it, your price determines what kind of customers you can attract and
what they think about you.

The Value Decoder.

The value decoder is a framework tool to help determine your product or service’s value. It provides a framework for you to analyse the components that makeup value and then allows you
to translate that value into the right price for your product or service.

The value decoder is not a formula for you to plug in a few inputs and get the right price, it takes some research and judgements to use the value decoder, but the end result can have a dramatic impact on your decisions regarding prices.

Pricing_Costing Tool V1.2

The spreadsheet is split into 3 distinct components, the Cost Model tab, the Overheads tab, and the Demand / Profit tab. Each has a specific role to play in helping you determine the ideal price for your products. Each tab has an instruction video that walks you through the process of completing that Tab.

To use this spreadsheet you need to make a copy before you can edit.

Breakeven Analysis.

A break-even analysis is a great tool to use to understand the implications of your pricing/volume decisions. Break Even Analysis in economics, business, and cost accounting refers to the point at which total cost and total revenue are equal. A break-even point analysis determines the number of units or pounds/dollars / Euros of revenue needed to cover total costs (fixed and variable costs).

To use this spreadsheet you need to make a copy before you can edit.

Elements Of Value.

The amount and nature of value in a particular product or service always lie in the eye of the beholder, of course. Yet universal building blocks of value do exist, creating opportunities for companies to improve their performance in current markets or break into new ones. Use this spreadsheet to decode the value that your products offer your customers.

To use this spreadsheet you need to make a copy before you can edit.