In this session, we explore the common myths about pricing.  Want to set your prices on your terms to achieve what you want? In this session, we’ll show you how to rise above price-wars and take control of your prices to accelerate your profits.

• We look at what your price determines.
• We look at the 9 ways people fail at pricing.
• We look at commodity pricing and how it affects pricing thinking.
• We look at the 5 ways people set pricing and the best way to set your prices.

Watch the video here.

Here are the resources associated with this session.

They are all focused on helping you understand and communicate the value your business delivers.

Hit the Blue button to download a copy of the value decoder: A step-by-step process for decoding the value that your product or service delivers, allowing you to set a value-based price.

Hit the Red button to access a spreadsheet that will produce a breakeven analysis for you (for indicative purposes only).

It is increasingly difficult for today’s successful business owners to dedicate hours every day to read the business books they need to digest, to keep moving forward. This is why we’ve started our “Done for you”  business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.

The book we’ve selected to go along with this Session is ‘The Art Of Pricing’ by Rafi Mohammed. This is the seminal book on understanding how to use pricing as a path to advantage. Buy On Amazon

Click the image to read the book summary.