Virtual Business Coaching Session No.2
Marketing 101. How to market your business for minimum costs and maximum results!
In this session, we explore how to market your small business for minimum costs and maximum results.
- What is Marketing?
- The Marketing Mix.
- Strategic Marketing Versus Tactical Marketing.
- Inside Reality Versus Outside Perception.
- The Venn Diagram of Customer Acquisition.
- The Marketing Equation.
- An Example Ad deconstructed.
Watch the video here.
Click the buttons to download the resources which go with this session. The workbook for this session and our Step by Step Guide to producing a marketing plan.
Business Book Summary (Becoming A Category Of One).
It is increasingly difficult for today’s successful business owner to dedicate hours every day to read the business books they need to, to keep moving forward. This is why we’ve started our “Done for you” business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.
The book we’ve selected to go along with this Session is:- Joe Calloway “Becoming a category of one” How extraordinary companies transcend commodity and defy comparison. Buy on Amazon.
Click the Image to read the book summary.
Commitment Form
Click on the image to access the commitment form. Remember that the commitment form is about holding yourself accountable. You’re going to make a commitment to get something done before the next session. This doesn’t have to be a big thing but it does have to be something that moves your business forward. Progress is often made in baby steps rather than large strides.
Once you hit submit on the form you will receive an email that will contain a PDF listing your commitment/s. I would recommend printing this out and signing it. Then place somewhere you will see it on a regular basis to remind yourself of the commitment you made.
Twelve intensive half-day meetings.
