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Ten Questions To Ask When Profiling Your Customers.
by John Olivant | August 8, 2018 | Marketing |
If you were to build a thorough customer profile, would it take you an hour, a day, or a week? More importantly, how would you go about building this customer profile? It sounds simple, but do you REALLY know who your ideal customers are? You should have a customer profile for each one of your […]
Do you know whether you have clients or customers?
by John Olivant | September 24, 2018 | Sales |
It’s an age old discussion, what do you have, is it clients or customers? I guess this really depends on the type of business you’re in. If you’re an accountant, solicitor or any of the professions then I would be really disappointed if you said that you have customers, however if you’re a plumber, builder […]
Are You Missing Out? Poor Prospecting Strategy?
by John Olivant | August 28, 2020 | Marketing |
For small business owners in the service industry finding the next client is a constant ongoing prospecting process. The problem is that for the vast majority of small business owners, is that they have little or no process. They don’t have a good prospecting strategy. This means that they have to spend hours every week […]
Procrastination the disease of the poor!
by John O | March 22, 2017 | Productivity |
Procrastination… The disease of the poor! We have all sat down to complete an important task — and then suddenly discovered you were up loading the dishwasher or engrossed watching youtube videos about well anything really? Or perhaps you suddenly realise that the dog needs to be fed, emails need to be answered, your ceiling […]
Get your customers to come back more often!
by John O | April 5, 2017 | Marketing, Sales |
One thing I’m always saying is that there are just three ways to grow your business. The first one is, get more customers. The second one is, get them to spend more and the final one is, get them to come back more often. This blog is about the final one, getting your customers / […]
Accelerated Discontentment , Why you should care.
by John O | March 29, 2017 | Marketing |
In a previous blog I talked about ‘how to establish a market dominating position (MDP), this blog is going to build on that and talk about ‘accelerated discontentment’. What is accelerated discontentment and why should I care. Well the simple fact is, that if you’re in business then somebody already has the client or customer […]
The nine basic skills to master for better sales
by John O | April 12, 2017 | Sales |
The nine basic skills to master for better sales. In the vast majority of businesses you’ll find that the pareto principle applies, i.e 80% of the sales are made by just 20% of the sales people. These top salespeople are selling the exact same products and services as the rest of the sales team to […]
The True Purpose of Your Marketing System.
by John O | April 17, 2017 | Marketing |
If you talk to inexperienced marketers they will say that marketing is all about building your brand, or perhaps communicating with your customers / clients and prospects, all of which is true to an extent. The thing is they’re missing the true purpose of what a marketing system is supposed to do and that is […]
How to make Business Networking work for you.
by John O | April 21, 2017 | Networking |
If you ask you’ll find out that most small business owners have an opinion on business networking. For every one that enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word. But why does business networking seem to polarise small business owners? Is it a massive untapped […]
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