“Stop Chasing Fake Yeses: Get to the Real Yes!”

 “Stop Chasing Fake Yeses: Get to the Real Yes!”

“Stop Chasing Fake Yeses: How to Turn Real Conversations Into Real Commitments” The Strange Problem With “Yes” Most business owners think their job in a sales call is to chase one magical word: Yes. But here’s the uncomfortable truth I’ve learned after decades in...
Cross-Sells That Convert: Why Context Isn’t Always King

Cross-Sells That Convert: Why Context Isn’t Always King

Beyond the Obvious: Why Out-of-Context Cross-Sells Make Money. I was in a small local shop the other day, just grabbing a bottle of water, when the cashier caught me off guard. “Would you like a roll of tin foil with that?” Tin foil? I paused, slightly amused. “Why?”...