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3 Biggest Mistakes that people make when starting a business!

3 Biggest Mistakes that people make when starting a business!

by John Olivant | Dec 12, 2019 | Free Business Growth Resources

This Guide Will To Reveal To You The Three Biggest Mistakes Small Business Start-Ups Make…And Show You How You Can Overcome Them All. (Click to access the resource) By downloading this fabulous resource you could save yourself months of heartache and thousands of...

Recent Articles

Business Planning

  • The 90-Day Business Plan
  • Good Strategy Isn’t Complicated — It’s Essential.
  • “Why You Don’t Need the Perfect 90 Day Business Plan — Just One You’ll Actually Run”
  • “How Better Planning Leads to Smarter Business Decisions”
  • Successful Business Plans: Why Preplanning Changes Everything.
  • Startup Mindset for Mature Businesses.
  • Pivoting in business. How Strategic Shifts Can Save and Grow Your Business.
  • “Business Planning Assumptions”
  • The Art Of War. Sun Tzu’s Secrets for Small Business Success.
  • The Ultimate Goal-Setting Framework and Execution Plan.
  • Are You Caught in the Business Planning Paradox?
  • Why Lean Business Planning Is the Smartest Move for Small Business Owners.
  • “Is Your Business Ready to Scale? Here’s How to Know for Sure!”
  • “From Chaos to Clarity: Steps to Building a Self-Managing, Growth-Ready Business”
  • “Scaling Your Business, Unlocking Growth Strategies for Small Businesses.”
  • “From Mediocre to Monumental: Elevate Your Profit Margins Through Superior Quality and Efficiency.”
  • The Top Business Planning Mistakes to Avoid (Part Two)
  • The Top Business Planning Mistakes to Avoid (Part One)
  • What People Really Think About Business Planning!
  • Lessons in Business Planning from the Sydney Opera House
  • Why you need to build a high-value self-managing business.
  • Is starting a business right for you?
  • Thinking about buying a small business?
  • Six ways to value your business and how to attract buyers
  • The 3 types of entrepreneurs, which one are you?
  • The Business Owner’s Journey (A tale of happiness and woe).
  • The Business Owners Guide To Using Differentiation As A Competitive Strategy
  • Think Business Strategy Is Just for The Big Boys’
  • The Four Cylinder Business Engine.
  • Re-think, Reset, Re-start
  • Are you asking the right questions, of you and your business?
  • The Great British Bake Off. A lesson in decision making.
  • We’d all like 20/20 vision for making business decisions
  • The Four Entrepreneurial Freedoms (only for business owners).
  • What gets measured gets done. How to achieve your goals.
  • What a visit to the podiatrist can teach you about the customer journey.
  • Why You Need A Value Proposition And How To Make One.
  • How to identify your niche market in 6 easy steps!
  • Your Business Numbers – the ones that REALLY Do Matter
  • If you’ve been putting off writing your business plan, you’re not alone
  • Business planning is for all businesses, not just for start-ups.
  • The 5 C’s you need for success in life and business planning.
  • Why it doesn’t take 100% more effort to Double your business
  • The Small Business Planning Fallacy
  • Are you a Reluctant Entrepreneur?

Pricing

  • Pricing Objections and Signals.
  • Pricing Signals. Are you misreading them?
  • “Master Pricing Strategies. 7 Expert Techniques to Increase Sales and Keep Customers Happy”
  • Are you charging enough? How to establish value. (Part Two)
  • Are you charging enough? How to establish value. (Part One)
  • “Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
  • How Pricing Context Can Boost Your Profits.
  • How to conduct a Pricing Audit.
  • Sticky Pricing “Coke’s 73 years of Nickels”.
  • The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.
  • Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
  • The three golden rules of pricing.
  • Should I put my prices on my website?
  • Are Crazy Low Prices Damaging Your Business?
  • Why Pricing Context Really Matters to You and Your Business?
  • Do you make these common PRICING Mistakes

Marketing

  • Try Before You Buy Strategy
  • The Danger of Being a Follower (Why You Need A Market Dominating Position).
  • “Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
  • How to Create Local Market Dominance. Making Your Business “7-Mile Famous”
  • Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
  • Why understanding the Psychological Contract is vital!
  • The three golden rules of pricing.
  • Scarcity based marketing explained.
  • Inside Reality Versus Outside Perception.
  • The Secret Marketing Equation Revealed.
  • Are You Missing Out? Poor Prospecting Strategy?
  • Should I put my prices on my website?
  • Are Crazy Low Prices Damaging Your Business?
  • The Myth of ‘Word of Mouth’ Marketing
  • Moments of Truth (and why they matter to every business).
  • Why are you making it so hard! (WAYMISH)
  • A little mistake that makes your marketing worse than useless!
  • The Venn Diagram of Customer Acquisition
  • What you need to know about FOMO based marketing
  • What a walk through a Christmas Market can teach you!
  • What is a Reticular Activator and what’s it got to do with my dog!
  • 5 Strategies to successfully build a new customer base
  • Why Pricing Context Really Matters to You and Your Business?
  • What defines an SME and why does it matter?
  • Ten Questions To Ask When Profiling Your Customers.
  • Do you make these common PRICING Mistakes
  • Why You Need A Value Proposition And How To Make One.
  • Avoiding The Discounting Trap.
  • How to set the optimum price for your product
  • Understanding the Buyer’s Journey
  • Charming your way to price success, why the Number 9 is Magic!
  • The Secrets to raising your prices without losing customers (pt.3)
  • The Secrets to raising your prices without losing customers (pt.2)
  • The Secrets to raising your prices without losing customers (pt.1)
  • What Job Marketing Is Really SUPPOSED To Do In your Business.
  • Business Cards, why nearly everyone is wrong about them. How to fix this!
  • How to Compete With FREE and Be Successful.
  • Marketing Services Vs Products. Is there a difference?
  • The business owners guide to getting your emails opened.
  • What’s in a name? How To Name Your Product.
  • The 5 phases of a successful negotiation to know.
  • Why You Need to Identify Your Ideal Client or Customer
  • The Ten Keys To Delivering A Great Presentation.
  • What you really need to know about pricing your products!!
  • The True Purpose of Your Marketing System.
  • Get your customers to come back more often!
  • Accelerated Discontentment , Why you should care.
  • Creating a market dominating position.
  • Business habits that inhibiting business growth
  • Why nearly all small businesses fail at pricing.
  • Four reasons why people don’t buy your stuff

Productivity

  • “You Can’t Fix a Disorganised Client — But You Can Stop Them Derailing You”
  • Are We There Yet?
  • Are you lazy when it comes to decision making?
  • No Business Systems..Are You Operating By Chance?
  • Why saying NO will help you in building a better business!
  • We make 35,000 decisions a day, how many are good?
  • How business sabotage can ruin your life and what to do about it.
  • The 1440 that we all have…Spend it like a ‘Billionaire’
  • Great entrepreneurs don’t add overhead, they build systems
  • 10 Easy ways to increase your productivity.
  • Eat That Frog. (Book Summary) Brian Tracy. Productivity.
  • 21 Productivity Tips from Robin Sharma. Productivity expert.
  • Procrastination the disease of the poor!

Networking

  • The 7 Deadly Sins of Business Networking: Avoid These Pitfalls
  • Why you still need to be able to deliver a great Elevator Pitch
  • How to make Business Networking work for you.
  • Business Coaching Hull East Yorkshire
  • Pricing-Cure
  • Book a meeting (Online)
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As a Busines-Success-Mastermind member you can look forward to...

Twelve intensive half-day meetings.  These are going to be full-on, interactive mastermind sessions, usually running from 1p to 5pm where you and nine other entrepreneurs work on your business.  Worth  £3588

A personal mastermind mentor, available for your support and advice when you need it, and (if you want it) to make you accountable and hold your feet to the fire.. Worth £1200

A recording of each session so you can play it back time and again to get the maximum value out of each meeting. Worth £720

Access to a massive library of business growth resources to support your growth. Worth £1800.

Continuing help and support via email and telephone during your mastermind. membership. Worth £1200.

The total value of everything you’ll receive during your membership is a massive £8508.

Is the Business-Success-Mastermind group right for you?

Gaining a seat around this table means you are committed to growing not only your business but also yourself. We’re not looking for the biggest businesses or even the most profitable ones, but the businesses led by someone who has the entrepreneurial spirit, one who is a leader who’s determination and desire to grow and share that experience with their new friends, a leader who is not afraid to make decisions.

Business Diagnostics
Buy A Copy Of The 100 Prospect Strategy (Just £99)

Here’s what you get when you buy the ‘Do It Yourself’ version of our 100 prospect strategy:-

Step by step No.10

A copy of our 100 prospect strategy guide which walks you through the process step by step. Worth £49

 

 

 

A copy of our 100 prospect Spreadsheet (this is a google sheet but it works just as well with excel). Worth £39

 

 

 

 

 

 

A Copy of our Step by Step Guide to creating competition-crushing marketing. This document will show you exactly how to create an ideal client/customer profile. As well as walking you through the creation of a world-class USP. Worth £49

Fill in the blanks sales letter templates for you to create your own communications package. This includes 3 step sales letter template used by 000’s of businesses to get those all-important sales meetings. Worth £69

 

 

 

 

 

 

Just hit the button below and you’ll get immediate access.

Note:- All payments are via GoCardless and perfectly safe. (we don’t hold your card details on our site)

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Identify

By completing our ‘Ideal Client Fact Sheet’ inside our competition-crushing step by step document you’ll enable our researchers to build a list of 100 ideal clients/customers for you. Of course, this exercise is extremely valuable in its own right as it will allow the following:- a) A laser-focused message to be produced which will hit your prospects ‘hot buttons’ and b) Give you a template to repeat this strategy many times over.

It will also get you to identify your competitive advantage and build your Unique Selling Proposition (USP), again this is extremely valuable.

We’ll support you through the process of completing this document with a 60-minute strategy call as part of the process.

Research

Once you’ve identified your perfect (ideal) client and then we’ll set our research team into action to find 100 of them for you to communicate with. You’ll receive a spreadsheet with their publicly available contact details on (GDPR Complaint) and the necessary protocols for you to keep track of the follow-ups. You can specify exactly what you want to target, everything from gender to sector-specific and our researchers will do the rest.

Communications

It’s all fine and dandy have a list of prospects, it’s what you do with them that really matters. To make the 100 prospect strategy successful you need to be able to communicate with them in a manner that persuades them that you’re a) worth knowing and b) worth meeting.

This is where our bespoke letters come into play. They are designed to grab the attention of your prospect, highlight why they need to talk with you and, make them pick up the phone and call you. 

We’d like to say that 100 percent of the prospects will immediately do this but in reality, some need additional nudges which is why we write a sequence of letters (depending on the client could be 2 or 4).  We’ll also provide you with follow-up emails and a phone script for your staff to use. We call these communications touch points.