Pay as you go business coaching
Strategic business coaching, without the contract.
Structured, commercially focused coaching for serious business owners. No retainers, no lock-in, no fluff. Book a session whenever you need one.
- 60-minute online sessions
- No contract or monthly fee
- 100% confidential
What is pay as you go coaching?
Expert help for your business, exactly when you need it. You book a session, we work on the issue that matters most right now, and you leave with a clear plan to put it into action.
Book support
Pay for a session and pick a time that suits you. No long-term commitment.
Solve real issues
We focus on the problem in front of you, whether that’s pricing, cashflow, growth or a big decision.
Implement with clarity
You leave with agreed actions in writing, so you know exactly what to do next.
Why most business owners stay stuck
Most owners work incredibly hard. But hard work alone doesn’t build a better business.
The problem isn’t effort. It’s structure.
- Making decisions reactively
- Underpricing their expertise
- Lacking a structured plan
- Confusing activity with progress
- Avoiding difficult commercial conversations
The 365/90 approach
Structured coaching, not generic advice
Every session is built around a clear long-term direction and a practical 90-day plan.
365-day direction
A clear picture of where your business needs to be in a year’s time.
90-day GAME plans
Goals, Actions, Metrics and Evaluation: a focused plan you can actually deliver.
Commercial accountability
Decisions judged on what they do for the business, and follow-through on what you agreed.
Margin and pricing discipline
Charging what you’re worth and protecting the profit in every sale.
Strategic positioning
Standing out from competitors for the right reasons, to the right customers.
No drifting. No random advice. No “mindset work”.
What we typically work on
Every session tackles a real issue in your business. These are the areas owners most often bring to me, and what they mean in practice.
Pricing and margin
Setting prices that reflect your value, and making sure every sale actually makes you money.
Cashflow and financial control
Understanding your numbers so you can see problems coming, pay the bills and pay yourself.
Standing out from competitors
Working out why customers should choose you, and saying it clearly so they do.
Rethinking your business model
Changing how the business makes money when the current way isn’t working hard enough.
Scaling up
Growing without everything depending on you, with the systems and people to take on more.
Exit and succession
Building a business someone would want to buy or take over, and planning how you step back.
Big leadership decisions
Talking through the difficult calls: hiring, restructuring, partnerships or tough conversations.
Growing revenue
Getting more from the customers and opportunities you already have, before chasing new ones.
Not sure where your issue fits? Bring it anyway, that’s what the session is for.
How it works
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Pay and book
Pay for your session, then choose a time from my online calendar.
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Prepare
Ideally, complete the free Business Diagnostics form first. Or simply email me the problem you want to solve.
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Your 60-minute session
We meet online by Video Call. Afterwards you get the recording and an email with your agreed actions.
Want to get the most from your session? Complete the free Business Diagnostics →
Simple, transparent pricing
Pay for each session as you go. Book as many as you need, subject to availability.
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A 60-minute 1-2-1 coaching sessionOnline by Video call, focused entirely on your business.
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A recording of your sessionPlay it back as often as you like.
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Your agreed actions in writingA follow-up email with your tasks and a link to book your next session.
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Coaching tools and resourcesAccess to my coaching tools and the business growth resources that fit your issue.
Pay as you go rate
£199 per session
- No contract, retainer or monthly fee
- Free rescheduling with 24 hours’ notice
- 100% confidential, with an NDA if you need one
Prices exclude VAT
What makes this different
You’re not getting a generic coach reading from a script. You’re working with:
A published business strategist
Author of several business books, including Implementation: The Art of Success.
A pricing and sales expert
Creator of the Pricing Cure course, helping owners find the confidence to charge what they’re worth.
A business owner who gets it
I’ve run businesses in the UK, the USA and the Middle East, and I understand commercial pressure first-hand. MBA, member of the CMI.
What my clients say
“John Olivant is an excellent and inspirational business coach.”
“John manages to cover the key points and challenges of running a business.”
“The support I have received from you has been invaluable. Without you, I would still be muddling through.”
Frequently asked questions
How many sessions can I book?
As many as you like, subject to availability. Book one when you need it, or several in a row if you’re working through something bigger.
Can we meet in person?
Yes. Sessions are online by default, but if you’d prefer to meet face to face there’s an extra £50 an hour to cover travel time and expenses, payable in advance.
What if I need to cancel or reschedule?
With at least 24 hours’ notice you can reschedule free of charge. With less notice, a £50 rescheduling fee may apply, depending on the circumstances. If you don’t attend and haven’t been in touch, the session is treated as having taken place and isn’t refunded.
Is it confidential?
Completely. Everything we discuss is 100% confidential, and I’m happy to sign an NDA if your matters are commercially sensitive.
How do I get the most out of a session?
Complete the free Business Diagnostics before we meet, or email me the specific problem you want to solve. That way we can get straight to work.
What happens when I go on holiday?
Nothing. There are no monthly fees, so you only pay for the sessions you use.
How is this different from 1-2-1 mentoring?
Pay as you go is ideal for tackling specific issues when they come up. If you want regular monthly support, accountability and full access to my e-learning and strategies, take a look at 1-2-1 Business Mentoring.
Get expert help, without the commitment
Book a 60-minute session and let’s work on the issue holding your business back right now.