Next Level Business Coaching Session No.4

This session is about “How to use persuasion-based marketing in your business.” Understanding influence and using this to persuade people to do what you want them to do is the secret sauce that’s missing from most businesses. In this session we’re going to show you the 6 principles of influence that will enable you to persuade prospects to become customers, customers to buy more, and your staff to do your bidding. If you follow these principles it will even help you in your personal life as well. 

Here’s what we’re going to cover in this session:-

(Each video is approximately 20 minutes long).

Video One.

• We look at where Persuasion / Influence sits in the 5-step profit formula.
• We look at why influence and persuasion skills are vital in both life and business
• We define the 6 principles of influence.
• We look at principles 1 and 2.

Video Two.

• We look at principles 3 and 4.

Video Three.

• We look at principles 5 and 6.
• We look at how to tie them all together in your marketing.
• We look at how to use all six principles in conjunction with the ‘buyers journey’.

Watch the videos here (each video is approximately 23 minutes long).

It is increasingly difficult for today’s successful business owners to dedicate hours every day to read the business books they need to digest, to keep moving forward. This is why we’ve started our “Done for you”  business book review reading service, where we distill the essence of a business classic into a short readable chunk that you can read in about 20 minutes.

The book we’ve selected to go along with this Session is ‘Influence- The Psychology of Persuasion’ Robert Cialdini. This classic book on persuasion, explains the psychology of why people say YES. You’ll learn the six universal principles and some examples of how to use them. Perfect for small business owners. Buy on Amazon

Click the image to read the book summary. 

Commitment Form

Click on the image to access the commitment form. Remember that the commitment form is about holding yourself accountable. You’re going to make a commitment to get something done before the next session. This doesn’t have to be a big thing but it does have to be something that moves your business forward.

Once you hit submit on the form you will receive an email which will contain a PDF listing your commitment/s. I would recommend printing this out and signing it. Then place somewhere you will see it on a regular basis to remind yourself of the commitment you made.