E-Class #01: How to Create a Vision for Your Business.

I know you must be eager to jump into marketing strategies and get more people flowing through the door, or more sales ringing through the till. Be patient – this is important work that will build and contribute to your amazing success. Trust me!

In this E-Class we will cover:

• What a business vision is and why it is important
• Why your employees need a vision to follow
• Examples of powerful vision statements
• Your unique strengths and weaknesses
• How to write your vision statement
• What you need to achieve your vision

E-Class #02: How to Live and Breathe the Five-Part Formula.

All of the advanced marketing strategies that you’ll learn in our E-System will contribute to one of the five steps. By the end, you’ll have worked through all areas of your business and optimized them for success (remember, a 10% increase in the 5 areas can lead you towards doubling your profits (not revenues!).

In this E-Class we will cover:

• How the five-step process will impact all areas of your business
• How to get used to working with the five-part formula
• A review of the five steps
• How to set yourself up for success with the program

E-Class #03: Make Goal Setting a Part of Your Business

You have to map out the route that you’re going to take to achieve your vision, and establish which landmarks will tell you that you’re going the right way. You’ve got to set some goals.

In this E-Class we will cover:

• What are goals and why set them?
• How is a goal different from a vision?
• Areas of your business that need goals
• What happens when I achieve a goal?
• The impact of positive thinking
• Autosuggestion techniques and exercise
• Visualization techniques and exercise

E-Class #04: How to Create, Manage and Achieve Your Goals

Today, you’re going to work through a step-by-step process for setting goals that you WILL achieve. How? You’re going to learn how to set SMART goals, and get some tools to help you stay on track.

In this E-Class we will cover:

• The SMART goal setting principle
• Examples of SMART goals
• When to review and revise goals
• A step-by-step goal setting process

E-Class #05: How to Optimize Your Office for Success.

The steps in this E-Class will help you streamline your office, get rid of clutter and maximize your workspace for productivity. Chances are, the actions you take today to organise will also save you considerable amounts of money.

In this E-Class we will cover:

• The psychological impacts of a clean and organised workspace
• The financial benefits of an organised workspace
• How to audit your work environment
• How to implement small changes in your office that will increase productivity
• Making sure that your office is equipped with productivity tools

E-Class #06: How to Manage Time to Make More Money.

Small business owners too often confuse being busy with being successful. They’re not the same thing!

In this E-Class we will cover:

• How you should treat time like money
• How to calculate what your time is worth
• The five biggest culprits of time theft
• Where your time goes in your existing schedule
• Strategies to allow you to take control of your schedule

E-Class #07: How to Identify Your Target Market.

So, your first job as a business owner is to figure out who your target market is, and how the people in it think and behave.

In this E-Class we will cover:

• How your target market influences your marketing choices
• A step-by-step process for identifying your target market
• Types of target markets
• Examples of target markets
• Market research strategies

E-Class #08: How to Strengthen Your Marketing Message

This E-Class is about writing targeted messages for your target market.

In this E-Class we will cover:

• How a strong marketing message will supercharge your lead generation
• Examples of strong marketing messages
• A step-by-step process for developing your unique marketing message
• Strategies that will strengthen your existing marketing message
• How to test and measure the strength of your message.
• How to be consistent with your strong marketing message

E-Class #09: How to Generate More Leads with Less Effort.

What is the current picture of lead generation and management in your business?

In this E-Class we will cover:

• The current status of lead generation in your company
• The purpose of lead tracking and management systems
• Types of lead tracking and lead management systems
• How to set up a lead tracking and or management system
• Qualified lead generation
• How to get more results from your existing strategies

E-Class #10: How to Create Marketing Materials that Work

Your marketing materials are an extension of you and your company. How are yours working?

In this E-Class we will cover:

• The marketing materials you really need – and the ones you don’t
• The mistakes you might be making now
• The elements each piece of marketing collateral should have
• What you need to know about the design of your materials
• What you need to know about testing, measuring and making mistakes

E-Class #11: How to Craft Powerful Offers

This E-Class is all about how to focus on using powerful offers to generate leads, not to close sales.

In this E-Class we will cover:

• The elements that make an offer ‘powerful’
• A step-by-step process for creating a powerful offer
• Types of powerful offers
• Examples of powerful offers
• Testing and measuring your powerful offers

E-Class #12: How to Write Headlines That Stop Them in Their Tracks

Your headline is the only tool you have to get the rest of your copy read, so you’ll need to focus the majority of your copywriting efforts on catching and holding your readers’ attention through great headlines.

In this E-Class we will cover:

• The role of strong headlines in all of your marketing materials
• Headlines as emotional motivators
• How to create strong headlines for your audience
• Examples of strong headlines
• Headline templates
• Testing and measuring headlines

E-Class #13: Marketing Materials – Ads

For many small business owners, advertising is a confusing, expensive marketing strategy that delivers mediocre results. We’re going to show you how to create effective Ads that work!

In this E-Class we will cover:

• Types of advertising
• Print advertising for lead generation
• Steps to creating effective (and inexpensive!) print and classified ads
• Testing and measuring your ads
• Examples of effective ads

E-Class #14: How to Be a Better Copywriter

When writing sales copy, you’re racing to hold your readers’ time.

Unlike novels or news stories, sales copy doesn’t have the luxury of a reader’s patience. No one is going to leisurely sit down with your brochure and pour over every word, or analyze your ad to really understand what it’s trying to communicate.

In this E-Class we will cover:

• Copywriting myths
• Tips for triggering emotions and hitting hot buttons
• Strategies for improving copywriting
• Persuasion techniques for marketing materials
• Examples of effective copy

E-Class #15: How to Increase Your Conversion Rate

Now that your target prospects are answering your call to action, how can you get them to actually become your customers?

A big part of your focus to date has been on identifying who your ideal customers are, deciding how to reach them, and how to communicate with them so that they take action and contact you. Converting leads into customers is your next point of focus, and step two of the five-step process. You’ve spent so much time and money enticing the right people to raise their hands and identify themselves that now all you and your staff need to do is convince them to become your customers.

In this E-Class we will cover:

• How your conversion rate impacts the bottom line
• How to measure your conversion rate
• How to evaluate your conversion rate
• How trust and qualified lead generation impacts conversion rates
• Strategies for improving your conversion rate

E-Class #16: How to Calculate and Lower the Cost of Acquiring Your Customers

When you buy a product, you want to receive the most for your spend. The same is true for customer acquisition.

Essentially, you buy customers for your business. Please read this again and understand it on a visceral level. If I sent you to the store with £40 to buy a white t-shirt, you would be successful. Well you can do the same thing with GOOD clients (ones that pay, stay and refer). Do not be scared to go into the business of buying good clients. This one distinction can completely change the way you do business and your level of success. In this E-Class we will cover:

• The financial impact of repeat business
• How to figure out the average number of transactions of your business
• How to calculate your average customer acquisition cost
• The lifetime value of your customers
• The 80/20 rule and letting some customers go
• How you can lower the cost of your customers to boost profits

E-Class #17: How to Add Value to Your Business

Increase the perceived value of your products and services to boost the average amount customers spend in your store. Increasing the average amount of money customers spend in store is the last chance you have to increase the total amount of money that flows into your business. Don’t get overwhelmed, you can start small – it’s amazing how small increases can add up to big results.

In this E-Class we will cover:

• How your average sale value impacts the bottom line of your business
• How to calculate and monitor your average sale value
• How to train your staff to increase your average sale value
• Other strategies for increasing your average sale value

E-Class #18: How to Increase Profit Tomorrow

The bulk of the strategies we have been focusing on have to do with external elements – like customers and marketing and sales processes. The last step in the process is internal to our operations and something we have quite a bit more control over. What you decide to spend money on, how you price your products and services, and how much you pay to acquire your products and services are all choices that you make in running your business. Profit margins can be optimized so that each transaction that goes through your point of sale is contributing the highest possible value to your bottom line.

In this E-Class we will cover:

• The impact profit margins have on the bottom line
• How to calculate your current profit margins
• The current status of margins in your company
• The factors that influence profit margins
• The three ways to increase profit margins

E-Class #19: Success Story – How Crystal Day Spa Tripled Their Leads with Half the Effort.

This E’class is a case study of how one small Beauty spa changed their fortunes using the E’learning system. 

E-Class #20: How to Write Sales Letters

A sales letter is a highly personal way to reach your target audience, and communicate your message. Sales letters are powerful lead generation and customer relations tools. Unlike other, broader forms of lead generation – like advertising or direct mail – sales letters can be highly personalized to a broad range of target audiences. As you’ve learned in earlier E-Classes, the success of all communication lies in how well you tailor your message to the people you are trying to reach. Click to watch the video.

In this E-Class we will cover:

• Sales letters as lead generation tools
• How to write a sales letter that generates responses
• Customer engagement strategies
• Types of sales letters

E-Class #21: Marketing Materials: Direct Mail

Why choose direct mail for your business?

As you probably know, direct mail is a basic marketing strategy that involves mailing a brochure, letter, package or postcard to a list of prospective customers. I find that it’s a common strategy for business owners, but successful direct mail campaigns are a lot less common. Watch the video to discover how you can make direct mail work for you.

In this E-Class we will cover:

• What is a direct mail campaign?
• How to create a direct mail campaign that gets results
• How to create a highly targeted list
• How to design a direct mail piece that gets noticed
• How to test and measure your direct mail campaign

E-Class #22: Marketing Materials: Your Website

Your website is the foundation for your online presence.

It doesn’t matter where or how or how often you advertise online, all the leads you generate land on your website. So, it only stands to reason that your site needs to be clear, useful and well designed for the needs of your audience.

In this E-Class we will cover:

• How to create a website that is user-friendly
• Why your site may need to be redesigned or updated
• The benefits of using a firm to build your site
• A step-by-step process for creating a website
• How to optimize your site for search engines

E-Class #23: How to Test and Measure Your Results

Testing and measuring your marketing is critical to the growth and profitability of your business.

In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a profit?  Too many business owners fail to test and measure their marketing, and end up spending way beyond their budgets or leave heaps of money on the table. I find that there are three reasons for this:

1. They don’t know how to test their marketing
2. They think the testing process is too time-consuming or complicated
3. They don’t know how to evaluate their results or make decisions based on them

In this E-Class we will cover:

• How testing and measuring relates to your bottom line and business growth
• How to test and measure on a small scale before you go big
• How to track responses on your marketing campaign
• How to split-test your marketing
• How to evaluate your results and make decisions
• Campaign rate of return and break-even analyses