Business Growth Blog.
Welcome to our Business Growth Blog. This is where we publish articles about how to grow your business. It covers a wide range of topics, including marketing and personal development. It depends on what is happening in the business world that week.
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“Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
Introduction. When setting prices for your products or services, understanding the underlying psychology of decision-making can be as crucial as knowing your market or your production costs. This is where the groundbreaking work of Daniel Kahneman and Amos Tversky...
How Pricing Context Can Boost Your Profits.
The Power of Context in Pricing: How Pricing Context Can Boost Your Profits. When it comes to pricing your products or services, context is everything. It's one of the 5C's of pricing for a reason. Understanding the context in which your pricing is perceived can...
How to conduct a Pricing Audit.
Why you need to conduct a pricing audit. In today's dynamic market, setting the right price for your products or services is more critical than ever. It's not just about covering costs and ensuring profitability; it’s about strategically positioning your business for...
Sticky Pricing “Coke’s 73 years of Nickels”.
“Coke's 73 years of Nickels: Lessons from Coca-Cola's Sticky Pricing Problem" A case study. What is sticky pricing? In economics, the concept of "sticky pricing" refers to situations where the price of your product or service resists changes, even in the face of...
The Top Business Planning Mistakes to Avoid (Part Two)
Following on from part one. This is part two of our blog on the Top Business Planning Mistakes to Avoid. Lean business planning offers a streamlined and practical approach to setting up a business strategy that emphasises agility and clarity. Unlike traditional...
The Top Business Planning Mistakes to Avoid (Part One)
The Top Business Planning Mistakes to Avoid When Creating a Lean Business Plan. Lean business planning offers a streamlined and practical approach to setting up a business strategy that emphasises agility and clarity. Unlike traditional business plans that may delve...
“Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
"You can’t outsource physical exercise, somebody else going to the gym for you won’t get you fit". Imagine this: You're at the head of a business that's just begun to gain traction. The pressure to scale up and expand your operations is mounting by the day. In a bid...
The Power of Accountability: Your Secret Weapon for Business Success.
Have you ever wondered why some businesses soar to success while others falter despite having similar resources at their disposal? The answer often lies not in the quality of their business plans or the depth of their pockets, but in a fundamental yet overlooked...
The Entrepreneur’s Survival Guide: Dodging the 10 Deadliest Business Pitfalls
"The Entrepreneur's Survival Guide: Dodging the 10 Deadliest Business Pitfalls" Embarking on the entrepreneurial journey is an adventure filled with excitement, dreams, and endless possibilities. Yet, it's a path that's also laden with hidden snares and unseen cliffs...
The Five Attributes of Quality.
The Five Attributes of Quality: A Guide Inspired by W. Edwards Deming. In an era where consumers are bombarded with endless choices, the quest for quality has never been more critical. Amidst the noise, quality is the clarion call that can distinguish a brand, build...
The Anatomy of Business Decision-Making (Pt3)
This is part 3 of our look at the anatomy of business decision-making. To read Part Two click here. Strategies for Enhancing Decision-Making Skills. In the dynamic and often uncertain landscape of business, the ability to make informed decisions is not just an asset...
The Anatomy of Business Decision-Making (Pt2)
This is part 2 of our look at the anatomy of business decision-making. To read Part One click here. Key Factors Influencing Business Decisions: Navigating the complex landscape of business requires making decisions that are both strategic and informed. The choices...
The Anatomy of Business Decision-Making: A Guide for Entrepreneurs and Business Owners.
In the dynamic landscape of modern entrepreneurship, the ability to make informed, strategic decisions stands as the cornerstone of success. Every turn a business takes, every strategy it adopts, and every outcome it achieves can be traced back to a series of...
Value Proposition. Effectively communicating the value of your product.
Value Proposition: Three mistakes we make when communicating the value of our products. 1. Starting in the wrong place. One of the key mistakes businesses often make when communicating the value of their products is starting in the wrong place. This usually happens...
“Entrepreneurial Success: The Essential 4 R’s Every Entrepreneur Needs”
In the dynamic world of entrepreneurship, entrepreneurial success is not just about having a groundbreaking idea or a robust business plan. It's about mastering the fundamental principles that foster growth, build trust, and ensure longevity. These principles are...
The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.
In the realm of small business, the strategy behind pricing goes beyond mere numbers; it's about setting a standard for your business that reflects your values, supports your team, and delivers undeniable value to your customers. Ethical pricing is the golden thread...
The Journey from Fragility to Antifragility in Business.
Why You Need To Embrace The Unpredictable. In a world where change is the only constant, businesses face an ongoing challenge: how to survive and thrive in an environment that is often unpredictable and volatile. This question is at the heart of Nassim Nicholas...
What People Really Think About Business Planning!
The famous saying, "Most people don't plan to fail, they fail to plan," encapsulates a fundamental truth in the business world. Planning is not just a step; it's the backbone of any successful venture. Many enthusiastic entrepreneurs leap into the business arena with...
How to Win a Price War: Strategies and Real-Life Examples
In the competitive landscape of business, price wars can be both a blessing and a curse. On one hand, they can lead to lower prices for consumers and increased market share for companies. On the other hand, they can erode profit margins and damage brand reputation....
How to Create Local Market Dominance. Making Your Business “7-Mile Famous”
Local Market Dominance. In an era of global commerce and digital sprawl, where businesses often extend themselves thin aiming for global visibility, there lies a golden, yet sometimes undervalued opportunity: becoming "7-mile famous". The idea of achieving local...
Effective Problem-Solving For Small Businesses:
Introduction. In the world of business, challenges and obstacles are inevitable. Whether you're a multinational corporation or a small business with just a handful of staff, problem-solving is a crucial skill that can determine your success. Small business owners...
Lessons in Business Planning from the Sydney Opera House
The Sydney Opera House will be 50 years old on the 20th of October 2023, it is one of the world's most iconic buildings. Its construction was a remarkable feat of engineering and architecture. However, behind its stunning exterior lies a sorry story of overruns,...
The 7 Deadly Sins of Business Networking: Avoid These Pitfalls
In the world of business, networking is often hailed as a cornerstone of success. Building and maintaining a robust network can open doors, create opportunities, and facilitate growth. However, just like any other endeavour, networking requires a strategic approach...
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact. Over the last week, there has been a furore over differential pricing. One of the large pub chains (Stonegate) announced that they were introducing higher prices for their drinks at the most...
Recent Articles
Pricing
- Pricing Signals: The Hidden Reason You Keep Underpricing
- “Stop Justifying Your Prices: How Value Is Really Created”
- “The Strategic Pricing Blueprint”
- Pricing Objections and Signals.
- Pricing Signals. Are you misreading them?
- “Master Pricing Strategies. 7 Expert Techniques to Increase Sales and Keep Customers Happy”
- Are you charging enough? How to establish value. (Part Two)
- Are you charging enough? How to establish value. (Part One)
- “Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
- How Pricing Context Can Boost Your Profits.
- How to conduct a Pricing Audit.
- Sticky Pricing “Coke’s 73 years of Nickels”.
- The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.
- Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
- The three golden rules of pricing.
- Should I put my prices on my website?
- Are Crazy Low Prices Damaging Your Business?
- Why Pricing Context Really Matters to You and Your Business?
- Do you make these common PRICING Mistakes
Decision Making
- Business Diagnostics & Action Bias.
- Probabilistic Decision Making
- Information Asymmetry in the Age of AI.
- Signs your business is in trouble.
- “Business Deadlines Are Negotiable: If You Know What to Say”
- “Why Most Small Businesses Fail to Change (Until It’s Too Late)”
- Business Assumptions aren’t the problem—being blind to them is.
- The Art of Delegation.
- “The Boeing Disaster: A Strategic Warning For Every Small Business”.
- Strategic Decision Making
- “How Better Planning Leads to Smarter Business Decisions”
- “Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
- “Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
- The Power of Accountability: Your Secret Weapon for Business Success.
- The Anatomy of Business Decision-Making (Pt3)
- The Anatomy of Business Decision-Making (Pt2)
- The Anatomy of Business Decision-Making: A Guide for Entrepreneurs and Business Owners.
- How to Win a Price War: Strategies and Real-Life Examples
- Effective Problem-Solving For Small Businesses:
- Decision making styles of successful business owners
- What President Eisenhower can teach us about decision making.
- Re-think, Reset, Re-start
- Are you on the road to nowhere?
- The Myths Surrounding Decision-Making.
- Are you lazy when it comes to decision making?
- We make 35,000 decisions a day, how many are good?
Business Planning
- Business Diagnostics & Action Bias.
- When to walk away in business
- Festina Lente is really Strategic Business Planning.
- “Business Deadlines Are Negotiable: If You Know What to Say”
- The Hidden Danger of Benchmarking: How Copying Competitors Holds You Back.
- Stop Measuring the Wrong Things: How to Turn Ambition into Real Progress.
- Business Strategy (Case Study)
- Why Playing It Safe Is the Riskiest Business Strategy of All.
- “Why Most Small Businesses Fail to Change (Until It’s Too Late)”
- Business Assumptions aren’t the problem—being blind to them is.
- The Quality Illusion: Why Most Small Businesses Can’t Deliver What They Promise.
- Are You Underperforming? It Might Be a Business Design Problem.
- “Digital Disruption in Business. Don’t Be the Next Kodak.”
- What Business Are You Really In?
- The Only Business Planning Framework You’ll Ever Need.
- The Power of Planning
- “The Simple Innovation Framework Every Small Business Should Use”.
- Hope Is Not a Strategy: How to Stop Guessing and Start Forecasting Like a Pro.
- Action Bias: Why Planning Beats Panic Every Time.
- Entrepreneurial Myths: Five That Are Holding You (and Your Business) Back.
- “The Hidden Negotiation Strategy Mistakes That Are Costing You Growth”
- The Five Business Planning Assumptions You’re Probably Overlooking.
- The 90-Day Business Plan
- Good Strategy Isn’t Complicated — It’s Essential.
- “Why You Don’t Need the Perfect 90 Day Business Plan — Just One You’ll Actually Run”
- “How Better Planning Leads to Smarter Business Decisions”
- Successful Business Plans: Why Preplanning Changes Everything.
- Startup Mindset for Mature Businesses.
- Pivoting in business. How Strategic Shifts Can Save and Grow Your Business.
- “Business Planning Assumptions”
- The Art Of War. Sun Tzu’s Secrets for Small Business Success.
- The Ultimate Goal-Setting Framework and Execution Plan.
- Are You Caught in the Business Planning Paradox?
- Why Lean Business Planning Is the Smartest Move for Small Business Owners.
- “Is Your Business Ready to Scale? Here’s How to Know for Sure!”
- “From Chaos to Clarity: Steps to Building a Self-Managing, Growth-Ready Business”
- “Scaling Your Business, Unlocking Growth Strategies for Small Businesses.”
- “From Mediocre to Monumental: Elevate Your Profit Margins Through Superior Quality and Efficiency.”
- The Top Business Planning Mistakes to Avoid (Part Two)
- The Top Business Planning Mistakes to Avoid (Part One)
- What People Really Think About Business Planning!
- Lessons in Business Planning from the Sydney Opera House
- Why you need to build a high-value self-managing business.
- Is starting a business right for you?
- Thinking about buying a small business?
- Six ways to value your business and how to attract buyers
- The 3 types of entrepreneurs, which one are you?
- The Business Owner’s Journey (A tale of happiness and woe).
- The Business Owners Guide To Using Differentiation As A Competitive Strategy
- Think Business Strategy Is Just for The Big Boys’
- The Four Cylinder Business Engine.
- Re-think, Reset, Re-start
- Are you asking the right questions, of you and your business?
- The Great British Bake Off. A lesson in decision making.
- We’d all like 20/20 vision for making business decisions
- The Four Entrepreneurial Freedoms (only for business owners).
- What gets measured gets done. How to achieve your goals.
- What a visit to the podiatrist can teach you about the customer journey.
- Why You Need A Value Proposition And How To Make One.
- How to identify your niche market in 6 easy steps!
- Your Business Numbers – the ones that REALLY Do Matter
- If you’ve been putting off writing your business plan, you’re not alone
- Business planning is for all businesses, not just for start-ups.
- The 5 C’s you need for success in life and business planning.
- Why it doesn’t take 100% more effort to Double your business
- The Small Business Planning Fallacy
- Are you a Reluctant Entrepreneur?
Direct Mail
Marketing
- Niche Market Strategy: Why Narrowing Your Focus Actually Expands Your Market.
- Sales Success Factors: Selling Is Easy When Prospects Are Ready.
- Try Before You Buy Strategy
- The Danger of Being a Follower (Why You Need A Market Dominating Position).
- “Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
- How to Create Local Market Dominance. Making Your Business “7-Mile Famous”
- Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
- Why understanding the Psychological Contract is vital!
- The three golden rules of pricing.
- Scarcity based marketing explained.
- Inside Reality Versus Outside Perception.
- The Secret Marketing Equation Revealed.
- Are You Missing Out? Poor Prospecting Strategy?
- Should I put my prices on my website?
- Are Crazy Low Prices Damaging Your Business?
- The Myth of ‘Word of Mouth’ Marketing
- Moments of Truth (and why they matter to every business).
- Why are you making it so hard! (WAYMISH)
- A little mistake that makes your marketing worse than useless!
- The Venn Diagram of Customer Acquisition
- What you need to know about FOMO based marketing
- What a walk through a Christmas Market can teach you!
- What is a Reticular Activator and what’s it got to do with my dog!
- 5 Strategies to successfully build a new customer base
- Why Pricing Context Really Matters to You and Your Business?
- What defines an SME and why does it matter?
- Ten Questions To Ask When Profiling Your Customers.
- Do you make these common PRICING Mistakes
- Why You Need A Value Proposition And How To Make One.
- Avoiding The Discounting Trap.
- How to set the optimum price for your product
- Understanding the Buyer’s Journey
- Charming your way to price success, why the Number 9 is Magic!
- The Secrets to raising your prices without losing customers (pt.3)
- The Secrets to raising your prices without losing customers (pt.2)
- The Secrets to raising your prices without losing customers (pt.1)
- What Job Marketing Is Really SUPPOSED To Do In your Business.
- Business Cards, why nearly everyone is wrong about them. How to fix this!
- How to Compete With FREE and Be Successful.
- Marketing Services Vs Products. Is there a difference?
- The business owners guide to getting your emails opened.
- What’s in a name? How To Name Your Product.
- The 5 phases of a successful negotiation to know.
- Why You Need to Identify Your Ideal Client or Customer
- The Ten Keys To Delivering A Great Presentation.
- What you really need to know about pricing your products!!
- The True Purpose of Your Marketing System.
- Get your customers to come back more often!
- Accelerated Discontentment , Why you should care.
- Creating a market dominating position.
- Business habits that inhibiting business growth
- Why nearly all small businesses fail at pricing.
- Four reasons why people don’t buy your stuff
Productivity
- The Art of Delegation.
- “You Can’t Fix a Disorganised Client — But You Can Stop Them Derailing You”
- Are We There Yet?
- Are you lazy when it comes to decision making?
- No Business Systems..Are You Operating By Chance?
- Why saying NO will help you in building a better business!
- We make 35,000 decisions a day, how many are good?
- How business sabotage can ruin your life and what to do about it.
- The 1440 that we all have…Spend it like a ‘Billionaire’
- Great entrepreneurs don’t add overhead, they build systems
- 10 Easy ways to increase your productivity.
- Eat That Frog. (Book Summary) Brian Tracy. Productivity.
- 21 Productivity Tips from Robin Sharma. Productivity expert.
- Procrastination the disease of the poor!
Sales
- The Hidden Psychological Contract That Decides Every Sale.
- Sales Success Factors: Selling Is Easy When Prospects Are Ready.
- “Stop Chasing Fake Yeses: Get to the Real Yes!”
- Cross-Sells That Convert: Why Context Isn’t Always King
- The Challenger Sale by Matthew Dixon and Brent Adamson. (Book Summary)
- (SPIN Selling) Here’s your prescription now whats the problem?
- Don’t Leave ‘Getting To Yes’ To Chance
- 3.5 reasons why people stop buying your stuff
- The easiest competitive strategy ever, that hardly anyone uses.
- Advice to business owners whose prospects raise price objections!
- Car Buying. What’s trust got to do with it?
- The 4 step process to Old Customer Reactivation
- The five main reasons why people don’t buy!
- Why doing the unnecessary is worth it!
- Do you know whether you have clients or customers?
- Why you need to know more about risk reversal
- The 4 Pre’s that’ll make Selling easier.
- How to Handle Sales Objections Like A Professional !
- How to Compete With FREE and Be Successful.
- Why you’re not getting more referrals, and what to do!
- The 5 phases of a successful negotiation to know.
- Here are 10.5 ways to increase your sales revenue.
- How to down-sell your way to business success.
- The nine basic skills to master for better sales
- Get your customers to come back more often!
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