by John Olivant | Jun 1, 2026 | Pricing
How Smart Businesses Use Pricing to Influence Buying Decisions. Listen to the Audio version of this blog here. Watch a brief summary video of this blog. 1. Introduction – Pricing Is Not Just About Revenue. When most business owners think about pricing, the...
by John Olivant | May 5, 2026 | Pricing
“Busy But Not Profitable? You’re Stuck in the Wrong Part of the Value Triangle” Listen to the Audio version of this blog here. Watch a brief summary video of this blog. 1. Introduction – The Lie Most Buyers Believe I hear it all the time. “We need it done quickly…...
by John Olivant | Apr 7, 2026 | Pricing
The Pricing Doubt That Kills Growth. Listen to the Audio version of this blog here. Watch a brief summary video of this blog. Let me start with something I see all the time: Most business owners feel their prices are too high, even when they’re not. They hesitate when...
by John Olivant | Feb 9, 2026 | Business Strategy, Pricing
When Iron Was Worth More Than Gold. Listen to the Audio version of this blog here. Watch a brief summary video of this blog. I want to start this with a story that, on the surface, makes absolutely no sense. During the Napoleonic Wars, citizens of Prussia were asked...
by John Olivant | Nov 16, 2025 | Business Strategy, Pricing
Why Henry Ford Ignored Costs, And Why You Should Too: The Strategic Pricing Blueprint. 1. Why Most Businesses Get Pricing Completely Backwards. I’ve worked with hundreds of small business owners over the years, and I can tell you this with absolute certainty: most...
by John Olivant | Mar 27, 2025 | Pricing
“Are You Underpricing Yourself Into the Wrong Market?” Introduction: The Link Between Price and People. If you’ve been following my blog, you already know that pricing is more than just numbers—it’s a signal. In the Pricing Signal Response Mechanism, we explored how...
