by John Olivant | Feb 10, 2025 | Pricing
Introduction: What Your Prices Are Telling You (And Your Customers). Pricing isn’t just a number—it’s a signal. Every time you set a price, you’re sending a message about your business, your value, and what customers can expect from you. But here’s something most...
by John Olivant | Oct 2, 2024 | Pricing
“Maximize Profit Margins: How These 7 Pricing Tactics Can Transform Your Business” Master Pricing Strategies. Pricing is one of the most powerful levers in your business, yet it’s often misunderstood or overlooked. Setting the right price isn’t just about...
by John Olivant | Jun 20, 2024 | Pricing
“Are You Charging Enough? Discover Your True Worth with the Value Pyramid” In this blog, we continue exploring how to establish the value of your product or service using the “Value Pyramid”. You can read the previous part here. Section 3 Understanding...
by John Olivant | Jun 19, 2024 | Pricing
“Are You Charging Enough? Discover Your True Worth with the Value Pyramid” Introduction. When it comes to determining the right price for your products or services, to know if you are charging enough, understanding how your customers perceive value is...
by John Olivant | Jun 13, 2024 | Decision Making, Pricing
Introduction. When setting prices for your products or services, understanding the underlying psychology of decision-making can be as crucial as knowing your market or your production costs. This is where the groundbreaking work of Daniel Kahneman and Amos Tversky...
by John Olivant | Jun 4, 2024 | Pricing
The Power of Context in Pricing: How Pricing Context Can Boost Your Profits. When it comes to pricing your products or services, context is everything. It’s one of the 5C’s of pricing for a reason. Understanding the context in which your pricing is...
