Business Growth Blog.
Welcome to our Business Growth Blog. This is where we publish articles about how to grow your business. It covers a wide range of topics, including marketing and personal development. It depends on what is happening in the business world that week.
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The Challenger Sale by Matthew Dixon and Brent Adamson. (Book Summary)
Book Summary: The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon and Brent Adamson Introduction: The Challenger Sale, authored by Matthew Dixon and Brent Adamson, reshapes our understanding of the most effective sales practices....
Leaders Eat Last By Simon Sinek (book summary)
Book Summary: "Leaders Eat Last" by Simon Sinek "Leaders Eat Last" by Simon Sinek explores the profound impact of leadership on individuals, teams, and organisations. Drawing from biology, psychology, and real-world examples, Sinek presents a compelling argument for...
Why understanding the Psychological Contract is vital!
The Importance of Understanding Both the Explicit Elements and Psychological Contract in Your Business. As any business owner will tell you your commercial contracts are a vital tool for conducting business. They enable the establishment of a framework for the parties...
The three golden rules of pricing.
The Three Golden Rules Of Pricing. Pricing is by far the most powerful profit lever that business owners can influence. However, only some approach pricing in a way that fully capitalises on its value. For the majority of businesses, pricing is very much an...
Why you need to build a high-value self-managing business.
What is a high-value self-managing business in the first place? It is a business that virtually runs itself, or can survive for months without a significant amount of your time (as the business owner) and effort. The vast majority of businesses are not in this...
Is starting a business right for you?
More and more people are looking at starting a business, but is it right for you? Since the pandemic, there has been an explosion of people looking to start their own businesses. For some, the time spent in lockdown was a time to reflect on what they had achieved...
Thinking about buying a small business?
Five things you need to look for when buying a small business. Are you thinking of buying a small business? Then making sure it’s a good investment is crucial. There’s little point in spending loads of money on a venture that will cause you a lot of headaches and...
Six ways to value your business and how to attract buyers
You’ve spent years, perhaps even decades, building your business, and now you’re ready to sell. But what’s it worth? And is it an attractive buy? Here we detail six business valuation methods and some of the features that make it a more desirable purchase. What makes...
Scarcity based marketing explained.
"May you live in interesting times" This is an English expression that is claimed to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in "uninteresting times" of peace and...
Inside Reality Versus Outside Perception.
Did you know that the key to great marketing is to communicate your inside reality to the outside? This blog is all about your inside reality versus outside perception. Have you ever thought about why people choose your business over another? Have you ever really...
(SPIN Selling) Here’s your prescription now whats the problem?
Prescription Without Diagnosis is Malpractice, in this blog we’ll introduce you to SPIN Selling techniques that overcome this fundamental problem. Here’s a thing that I see all the time from both professional advisors and the keyboard warriors/experts who occupy the...
Decision making styles of successful business owners
There are a few fundamental skills that a business owner needs in order to build a successful business. Motivation, persistence, marketing and sales, financial skills to name a few. However, one that gets left off most lists is decision-making skills. I’ve written...
What President Eisenhower can teach us about decision making.
Have you ever pondered on why you're not getting to where you want to get to. You want to build a big successful business but it’s just not happening. You feel that you’re busy all the time, in fact, you probably never have a minute to spare. I bet that you’ve even...
The 3 types of entrepreneurs, which one are you?
The 3 types of entrepreneurs, which one are you? There's a boom in people starting their own businesses at the moment, everything from people starting cafes to those brave soles setting up high tech software businesses in their back bedroom. We tend to lump them all...
The Business Owner’s Journey (A tale of happiness and woe).
The Business Owner's Journey. What is 'Business Owner's Journey'? This is the journey that every business owner goes through when they start a new venture or even inherit a business. The steps along the journey if taken right, can lead to a fulfilling owner’s...
The Business Owners Guide To Using Differentiation As A Competitive Strategy
The 5 Step Differentiation Process (Small Businesses Guide to Differentiation). In our last blog, we wrote about the fact that many small business owners feel that ‘business strategy’ is only for the big boys and that it was not really relevant for them. Hopefully, we...
Think Business Strategy Is Just for The Big Boys’
It’s no secret that in our world today the competitive landscape has got increasingly difficult for small businesses. Small businesses are being battered from all sides, increasing online competition, increasing geographical competition, and increasing competition...
The Four Cylinder Business Engine.
How to add massive value to your business without spending a fortune! Is this even possible? I hear you ask, or is it one of those clickbait headlines just to get you to read the article? Over the last ten years, I’ve been working with small businesses, and if...
The Secret Marketing Equation Revealed.
The Marketing Equation Explained. The fundamental purpose of all marketing is to get potential purchasers to know, like, trust, buy, and refer you or your product. This involves taking the potential purchaser on a journey of discovery, what we call the ‘buyer's...
Re-think, Reset, Re-start
“We can't solve problems by using the same kind of thinking we used when we created them.” Albert Einstein Let’s be honest if you’re in business or looking to start a business 2020 has been a tough year, perhaps one of the toughest years I can recall since the early...
Are We There Yet?
When Do I want to Get There? In our last blog, we looked at goal setting, i.e. the direction you want to go (you can read the blog here). Obviously, one vital element of goal setting is establishing exactly when you want to arrive. The goal achievement guru Brian...
Are you on the road to nowhere?
Back in the day the Talking Heads were one of my favourite bands and in particular the song “Road To Nowhere”. In the first verse, there’s a couple of lines which are:- “We know what we want, and the future is certain, give us time to work it out”. These particular...
Are You Missing Out? Poor Prospecting Strategy?
For small business owners in the service industry finding the next client is a constant ongoing prospecting process. The problem is that for the vast majority of small business owners, is that they have little or no process. They don't have a good prospecting...
Should I put my prices on my website?
Question:- Why should I show my prices on my website? I’ve been thinking about whether or not it’s wise to put your prices clearly on your website after a discussion with one of my clients the other day. This is quite an emotional topic with some strong feelings one...
Recent Articles
Pricing
- Pricing Signals: The Hidden Reason You Keep Underpricing
- “Stop Justifying Your Prices: How Value Is Really Created”
- “The Strategic Pricing Blueprint”
- Pricing Objections and Signals.
- Pricing Signals. Are you misreading them?
- “Master Pricing Strategies. 7 Expert Techniques to Increase Sales and Keep Customers Happy”
- Are you charging enough? How to establish value. (Part Two)
- Are you charging enough? How to establish value. (Part One)
- “Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
- How Pricing Context Can Boost Your Profits.
- How to conduct a Pricing Audit.
- Sticky Pricing “Coke’s 73 years of Nickels”.
- The Art of Ethical Pricing: Balancing Profit, People, and Perceived Value.
- Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
- The three golden rules of pricing.
- Should I put my prices on my website?
- Are Crazy Low Prices Damaging Your Business?
- Why Pricing Context Really Matters to You and Your Business?
- Do you make these common PRICING Mistakes
Decision Making
- Business Diagnostics & Action Bias.
- Probabilistic Decision Making
- Information Asymmetry in the Age of AI.
- Signs your business is in trouble.
- “Business Deadlines Are Negotiable: If You Know What to Say”
- “Why Most Small Businesses Fail to Change (Until It’s Too Late)”
- Business Assumptions aren’t the problem—being blind to them is.
- The Art of Delegation.
- “The Boeing Disaster: A Strategic Warning For Every Small Business”.
- Strategic Decision Making
- “How Better Planning Leads to Smarter Business Decisions”
- “Boost Your Sales with Smart Pricing: Lessons from Nobel-Winning Theories.”
- “Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
- The Power of Accountability: Your Secret Weapon for Business Success.
- The Anatomy of Business Decision-Making (Pt3)
- The Anatomy of Business Decision-Making (Pt2)
- The Anatomy of Business Decision-Making: A Guide for Entrepreneurs and Business Owners.
- How to Win a Price War: Strategies and Real-Life Examples
- Effective Problem-Solving For Small Businesses:
- Decision making styles of successful business owners
- What President Eisenhower can teach us about decision making.
- Re-think, Reset, Re-start
- Are you on the road to nowhere?
- The Myths Surrounding Decision-Making.
- Are you lazy when it comes to decision making?
- We make 35,000 decisions a day, how many are good?
Business Planning
- Business Diagnostics & Action Bias.
- When to walk away in business
- Festina Lente is really Strategic Business Planning.
- “Business Deadlines Are Negotiable: If You Know What to Say”
- The Hidden Danger of Benchmarking: How Copying Competitors Holds You Back.
- Stop Measuring the Wrong Things: How to Turn Ambition into Real Progress.
- Business Strategy (Case Study)
- Why Playing It Safe Is the Riskiest Business Strategy of All.
- “Why Most Small Businesses Fail to Change (Until It’s Too Late)”
- Business Assumptions aren’t the problem—being blind to them is.
- The Quality Illusion: Why Most Small Businesses Can’t Deliver What They Promise.
- Are You Underperforming? It Might Be a Business Design Problem.
- “Digital Disruption in Business. Don’t Be the Next Kodak.”
- What Business Are You Really In?
- The Only Business Planning Framework You’ll Ever Need.
- The Power of Planning
- “The Simple Innovation Framework Every Small Business Should Use”.
- Hope Is Not a Strategy: How to Stop Guessing and Start Forecasting Like a Pro.
- Action Bias: Why Planning Beats Panic Every Time.
- Entrepreneurial Myths: Five That Are Holding You (and Your Business) Back.
- “The Hidden Negotiation Strategy Mistakes That Are Costing You Growth”
- The Five Business Planning Assumptions You’re Probably Overlooking.
- The 90-Day Business Plan
- Good Strategy Isn’t Complicated — It’s Essential.
- “Why You Don’t Need the Perfect 90 Day Business Plan — Just One You’ll Actually Run”
- “How Better Planning Leads to Smarter Business Decisions”
- Successful Business Plans: Why Preplanning Changes Everything.
- Startup Mindset for Mature Businesses.
- Pivoting in business. How Strategic Shifts Can Save and Grow Your Business.
- “Business Planning Assumptions”
- The Art Of War. Sun Tzu’s Secrets for Small Business Success.
- The Ultimate Goal-Setting Framework and Execution Plan.
- Are You Caught in the Business Planning Paradox?
- Why Lean Business Planning Is the Smartest Move for Small Business Owners.
- “Is Your Business Ready to Scale? Here’s How to Know for Sure!”
- “From Chaos to Clarity: Steps to Building a Self-Managing, Growth-Ready Business”
- “Scaling Your Business, Unlocking Growth Strategies for Small Businesses.”
- “From Mediocre to Monumental: Elevate Your Profit Margins Through Superior Quality and Efficiency.”
- The Top Business Planning Mistakes to Avoid (Part Two)
- The Top Business Planning Mistakes to Avoid (Part One)
- What People Really Think About Business Planning!
- Lessons in Business Planning from the Sydney Opera House
- Why you need to build a high-value self-managing business.
- Is starting a business right for you?
- Thinking about buying a small business?
- Six ways to value your business and how to attract buyers
- The 3 types of entrepreneurs, which one are you?
- The Business Owner’s Journey (A tale of happiness and woe).
- The Business Owners Guide To Using Differentiation As A Competitive Strategy
- Think Business Strategy Is Just for The Big Boys’
- The Four Cylinder Business Engine.
- Re-think, Reset, Re-start
- Are you asking the right questions, of you and your business?
- The Great British Bake Off. A lesson in decision making.
- We’d all like 20/20 vision for making business decisions
- The Four Entrepreneurial Freedoms (only for business owners).
- What gets measured gets done. How to achieve your goals.
- What a visit to the podiatrist can teach you about the customer journey.
- Why You Need A Value Proposition And How To Make One.
- How to identify your niche market in 6 easy steps!
- Your Business Numbers – the ones that REALLY Do Matter
- If you’ve been putting off writing your business plan, you’re not alone
- Business planning is for all businesses, not just for start-ups.
- The 5 C’s you need for success in life and business planning.
- Why it doesn’t take 100% more effort to Double your business
- The Small Business Planning Fallacy
- Are you a Reluctant Entrepreneur?
Direct Mail
Marketing
- Niche Market Strategy: Why Narrowing Your Focus Actually Expands Your Market.
- Sales Success Factors: Selling Is Easy When Prospects Are Ready.
- Try Before You Buy Strategy
- The Danger of Being a Follower (Why You Need A Market Dominating Position).
- “Why Understanding Your Business Growth Is Non-Negotiable Before Outsourcing”
- How to Create Local Market Dominance. Making Your Business “7-Mile Famous”
- Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact.
- Why understanding the Psychological Contract is vital!
- The three golden rules of pricing.
- Scarcity based marketing explained.
- Inside Reality Versus Outside Perception.
- The Secret Marketing Equation Revealed.
- Are You Missing Out? Poor Prospecting Strategy?
- Should I put my prices on my website?
- Are Crazy Low Prices Damaging Your Business?
- The Myth of ‘Word of Mouth’ Marketing
- Moments of Truth (and why they matter to every business).
- Why are you making it so hard! (WAYMISH)
- A little mistake that makes your marketing worse than useless!
- The Venn Diagram of Customer Acquisition
- What you need to know about FOMO based marketing
- What a walk through a Christmas Market can teach you!
- What is a Reticular Activator and what’s it got to do with my dog!
- 5 Strategies to successfully build a new customer base
- Why Pricing Context Really Matters to You and Your Business?
- What defines an SME and why does it matter?
- Ten Questions To Ask When Profiling Your Customers.
- Do you make these common PRICING Mistakes
- Why You Need A Value Proposition And How To Make One.
- Avoiding The Discounting Trap.
- How to set the optimum price for your product
- Understanding the Buyer’s Journey
- Charming your way to price success, why the Number 9 is Magic!
- The Secrets to raising your prices without losing customers (pt.3)
- The Secrets to raising your prices without losing customers (pt.2)
- The Secrets to raising your prices without losing customers (pt.1)
- What Job Marketing Is Really SUPPOSED To Do In your Business.
- Business Cards, why nearly everyone is wrong about them. How to fix this!
- How to Compete With FREE and Be Successful.
- Marketing Services Vs Products. Is there a difference?
- The business owners guide to getting your emails opened.
- What’s in a name? How To Name Your Product.
- The 5 phases of a successful negotiation to know.
- Why You Need to Identify Your Ideal Client or Customer
- The Ten Keys To Delivering A Great Presentation.
- What you really need to know about pricing your products!!
- The True Purpose of Your Marketing System.
- Get your customers to come back more often!
- Accelerated Discontentment , Why you should care.
- Creating a market dominating position.
- Business habits that inhibiting business growth
- Why nearly all small businesses fail at pricing.
- Four reasons why people don’t buy your stuff
Productivity
- The Art of Delegation.
- “You Can’t Fix a Disorganised Client — But You Can Stop Them Derailing You”
- Are We There Yet?
- Are you lazy when it comes to decision making?
- No Business Systems..Are You Operating By Chance?
- Why saying NO will help you in building a better business!
- We make 35,000 decisions a day, how many are good?
- How business sabotage can ruin your life and what to do about it.
- The 1440 that we all have…Spend it like a ‘Billionaire’
- Great entrepreneurs don’t add overhead, they build systems
- 10 Easy ways to increase your productivity.
- Eat That Frog. (Book Summary) Brian Tracy. Productivity.
- 21 Productivity Tips from Robin Sharma. Productivity expert.
- Procrastination the disease of the poor!
Sales
- The Hidden Psychological Contract That Decides Every Sale.
- Sales Success Factors: Selling Is Easy When Prospects Are Ready.
- “Stop Chasing Fake Yeses: Get to the Real Yes!”
- Cross-Sells That Convert: Why Context Isn’t Always King
- The Challenger Sale by Matthew Dixon and Brent Adamson. (Book Summary)
- (SPIN Selling) Here’s your prescription now whats the problem?
- Don’t Leave ‘Getting To Yes’ To Chance
- 3.5 reasons why people stop buying your stuff
- The easiest competitive strategy ever, that hardly anyone uses.
- Advice to business owners whose prospects raise price objections!
- Car Buying. What’s trust got to do with it?
- The 4 step process to Old Customer Reactivation
- The five main reasons why people don’t buy!
- Why doing the unnecessary is worth it!
- Do you know whether you have clients or customers?
- Why you need to know more about risk reversal
- The 4 Pre’s that’ll make Selling easier.
- How to Handle Sales Objections Like A Professional !
- How to Compete With FREE and Be Successful.
- Why you’re not getting more referrals, and what to do!
- The 5 phases of a successful negotiation to know.
- Here are 10.5 ways to increase your sales revenue.
- How to down-sell your way to business success.
- The nine basic skills to master for better sales
- Get your customers to come back more often!
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