What Business Are You Really In?

 What Business Are You Really In?

The Strategy Shift That Made McDonald’s Billions, And What It Means for Your Business Plan. For years, I thought McDonald’s was in the burger business. Like most people, I saw the golden arches and instantly thought: fast food, fries, Happy Meals. But it wasn’t until...
The Power of Planning

The Power of Planning

The Power of Planning: What Eisenhower Knew That Most Business Owners Still Get Wrong. Introduction: Why This Season Is a Gift. Summer is a strange time in business. Everything quietens down—clients go on holiday, inboxes slow, and meetings get postponed. Most...