Are Crazy Low Prices Damaging Your Business?

Are Crazy Low Prices Damaging Your Business?

The other day I made a mistake, I commented on a person’s pricing, which I thought was extremely low (it was) and offered them some help only to be totally rebuffed. Here’s what happened and I’ll explain my thought processes on why I commented. I was perusing...
Do you make these common PRICING Mistakes

Do you make these common PRICING Mistakes

I was sat staring at a menu pricing board the other day and suddenly a thought struck me. This business is making a really common pricing mistake and it’s costing them. You see they’d priced their Sunday Carvery at £9.59 which seems a fairly reasonable price but if...