by John Olivant | Oct 6, 2023 | Marketing
Local Market Dominance. In an era of global commerce and digital sprawl, where businesses often extend themselves thin aiming for global visibility, there lies a golden, yet sometimes undervalued opportunity: becoming “7-mile famous”. The idea of achieving...
by John Olivant | Sep 15, 2023 | Marketing, Pricing
Differential Pricing: The Art of Flexible Pricing and Its Prolific Impact. Over the last week, there has been a furore over differential pricing. One of the large pub chains (Stonegate) announced that they were introducing higher prices for their drinks at the most...
by John Olivant | May 10, 2023 | Marketing
The Importance of Understanding Both the Explicit Elements and Psychological Contract in Your Business. As any business owner will tell you your commercial contracts are a vital tool for conducting business. They enable the establishment of a framework for the parties...
by John Olivant | Feb 17, 2023 | Marketing, Pricing
The Three Golden Rules Of Pricing. Pricing is by far the most powerful profit lever that business owners can influence. However, only some approach pricing in a way that fully capitalises on its value. For the majority of businesses, pricing is very much an...
by John Olivant | Oct 11, 2021 | Marketing
“May you live in interesting times” This is an English expression that is claimed to be a translation of a traditional Chinese curse. While seemingly a blessing, the expression is normally used ironically; life is better in “uninteresting...
by John Olivant | Mar 1, 2021 | Marketing
Did you know that the key to great marketing is to communicate your inside reality to the outside? This blog is all about your inside reality versus outside perception. Have you ever thought about why people choose your business over another? Have you ever really...
