by John Olivant | Nov 25, 2020 | Marketing
The Marketing Equation Explained. The fundamental purpose of all marketing is to get potential purchasers to know, like, trust, buy, and refer you or your product. This involves taking the potential purchaser on a journey of discovery, what we call the ‘buyer’s...
by John Olivant | Aug 28, 2020 | Marketing
For small business owners in the service industry finding the next client is a constant ongoing prospecting process. The problem is that for the vast majority of small business owners, is that they have little or no process. They don’t have a good prospecting...
by John Olivant | Aug 13, 2020 | Marketing, Pricing
Question:- Why should I show my prices on my website? I’ve been thinking about whether or not it’s wise to put your prices clearly on your website after a discussion with one of my clients the other day. This is quite an emotional topic with some strong feelings one...
by John Olivant | Aug 6, 2020 | Marketing, Pricing
The other day I made a mistake, I commented on a person’s pricing, which I thought was extremely low (it was) and offered them some help only to be totally rebuffed. Here’s what happened and I’ll explain my thought processes on why I commented. I was perusing...
by John Olivant | Jul 7, 2020 | Marketing
If you ask a significant number of small business owners, they will tell you that their number one way of getting customers is through ‘word of mouth’. The theory behind word of mouth makes perfect sense: perform brilliantly and everyone will tell everyone. But...
by John Olivant | Feb 17, 2020 | Marketing
If you’ve been reading my blogs for a while, you’ll know that recently I bought a new (to me) car. I detailed the process I went through (read the blog here) and the lessons that all business owners could take from my experiences. Well, this blog is an update and will...
