by John Olivant | Oct 16, 2018 | Marketing
The other day I was talking to a painter and decorator who’d moved from Sheffield in South Yorkshire to live on the North Yorkshire coast. He loved where he was now living and was really enjoying life on the coast, the only problem was that his customer base was still...
by John Olivant | Oct 2, 2018 | Marketing, Pricing
I’m sure that at sometime you’ve been to the cinema or a concert and wondered “how do they get away with these prices at the concession stand”? You’ll have thought why am I paying 10 times as much for my coke as I would pay at the supermarket? Or,...
by John Olivant | Sep 4, 2018 | Marketing
Here’s a problem that many people don’t realise that they have. The number of times I hear people say that they’re looking to sell to SME’s and state this as if it’s a clear demographic, an audience that they can identify and sell to. Well here’s the bad news, they’re...
by John Olivant | Aug 8, 2018 | Marketing
If you were to build a thorough customer profile, would it take you an hour, a day, or a week? More importantly, how would you go about building this customer profile? It sounds simple, but do you REALLY know who your ideal customers are? You should have a customer...
by John Olivant | Jul 23, 2018 | Marketing, Pricing
I was sat staring at a menu pricing board the other day and suddenly a thought struck me. This business is making a really common pricing mistake and it’s costing them. You see they’d priced their Sunday Carvery at £9.59 which seems a fairly reasonable price but if...
by John Olivant | Jul 13, 2018 | Business Planning, Marketing
Quite often in business, you hear a lot of jargon that people assume they know the meaning of but often don’t. The Value Proposition is one of those ‘jargon’ statements. As a concept, it’s really quite simple. The Value proposition is a statement of what value you...
