by John Olivant | May 2, 2018 | Marketing
As you probably know, a deep discount can act as a powerful draw for old and new customers alike. Consumers love a “deal” – they love it when they can get more for less. They especially love it, when they can get the same product for less than others...
by John Olivant | Apr 23, 2018 | Marketing
When you first start out in business, or even if you’ve been in business a long time and are about to enter a new market, setting the price you want for your product or service is perhaps one of the most difficult decisions you have to make. Ask people to pay too much...
by John Olivant | Apr 2, 2018 | Marketing
What is the Buyer’s Journey? Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges a buyer’s progression through...
by John Olivant | Jan 16, 2018 | Marketing
The other day I was speaking with somebody about pricing, it’s perhaps one of the most common discussions I have. I had mentioned that I found their pricing a little strange as they used round numbers, and was informed that the business owner didn’t like to use odd...
by John Olivant | Dec 6, 2017 | Marketing
This is the final part of a 3 part blog on ‘raising your prices’. Go and check out the other parts as well. Three Critical Pricing Components. After you gather this vital information, use it to establish three critical components in your business that will...
by John Olivant | Nov 28, 2017 | Marketing
This is the 2nd part of our Blog on “The secrets to raising your prices without losing any customers”. The second strategy is the “Across the Board”. You increase your pricing for all your products or services by a specific percentage… say 7%. But...
