by John Olivant | Jun 21, 2017 | Marketing
Perhaps the most important decision you make about your product or service is what to call it. What’s in a name. (How to name your product). Would Paradise Island in the Bahamas be a really successful holiday destination if they’d kept the original name, which was...
by John Olivant | Jun 6, 2017 | Marketing, Sales
Despite the fact that as a species we have walked on the moon and even developed the capability of destroying the Earth through nuclear armageddon, we still negotiate and bargain as we did in ancient times. If a five thousand year old Babylonian were to dress in a...
by John Olivant | May 21, 2017 | Marketing
Let’s be honest advertising and marketing can be really expensive if you get it wrong, and getting it wrong is really very common. You see most business owners when asked who they want to sell to will say something like, anyone, anyone with a pulse and a wallet....
by John Olivant | Apr 28, 2017 | Blog, Marketing
In this short 10 minute video we’ll look at the ten keys to delivering a great presentation. Improve your presentation skills dramatically. Including:- The 8 keys to engaging with your audience. How to gain legitimate confidence with yourself. Why you need...
by John Olivant | Apr 28, 2017 | Marketing
If you ask most small business owners how they set their prices then you’ll be shocked. Most people think that business owners go through a complicated formula to set their prices, when the truth is that for the vast majority it’s either pure and simple guess work...
by John O | Apr 17, 2017 | Marketing
If you talk to inexperienced marketers they will say that marketing is all about building your brand, or perhaps communicating with your customers / clients and prospects, all of which is true to an extent. The thing is they’re missing the true purpose of what a...
